Digital Marketing Demystified
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PPC for beginners: Complete guide to Google Ads attribution model
An attribution model is a set of rules which determines the amount of credit each click gets for conversions. With the use of this model, we can easily understand the role of ad groups and keywords in assisting and completing a conversion... Read More
PPC for beginners: White Label PPC Services & Why are Advertising Agencies Using it?
White label can be defined as “when a product or service is manufactured and produced by one company but it is rebranded by another company. The brand of the original company remains intact on the product or service”. In PPC, when any type of work is outsourced... Read More
PPC for beginners: Amazing benefits of outsourcing PPC services
Outsourcing PPC services means utilizing a third party or sourcing out PPC services to a white label digital marketing agency. These agencies manage PPC campaigns for the company. PPC campaigns can be complex to manage and require professional experts to handle the... Read More
PPC for beginners: Ultimate Guide to Create Great Content
Content can be defined as a piece of substantive information expressed through a medium but when we talk about great content it can’t be summarized in a single sentence. There is a lot of work which goes behind creating a content which is informative and has the power... Read More
PPC for beginners: Top Mistakes to Avoid While Creating Google Ads Expanded Text Ads
Ad copy is a major component of Google Ads. Copywriting is a technique as well as an art to convey your advertisement message to customers in a most meaningful and attractive way, so that it increases views and clicks on your ads and website which also gives you an... Read More
PPC for beginners: The Ultimate Guide to PPC Advertising
PPC stands for pay per click. It’s a digital advertising model where advertisers pay a fee each time their ads are clicked. Google Ads is the most popular platform for PPC ads. It provides you a number of keywords matching option which helps you in targeting the right... Read More
SEO for beginners: An Amazing Guide To Google Webmaster Tools
Google Webmaster Tools is a free of cost service that helps you maintain and evaluate performance of the website. It is now also known as Google Search Console. This tool acts as a gateway in a two-way communication with Google. It can check the indexing status and ... Read More
PPC for beginners: Ultimate guide to Google Ads keyword match types
In the digital marketing, one cannot think about an online marketing campaign without having knowledge of keyword match type. You can call it as base for a PPC campaign. Google ads allow campaign organizers to use keyword match type for the purpose of refining targeted... Read More
PPC for beginners: Complete Guide To Google Ads Keyword Planner Tool
Keywords are words that form a part of visitor’s intent while searching for the information on search engine. Google keyword planner tool might sound a bit complicated but it is very simple to operate... Read More
PPC for beginners: An Amazing Guide to Google Ads Conversion Tracking
Conversions in Google Ads means that an ad is viewed and there after an action is taken by the viewer which is profitable for business. For e.g. If there is a blog and you want that people should subscribe it. An ad is posted for this purpose. A person clicks on the ad... Read More
PPC for beginners: Guide to the Effects of Click Through Rate on Google Ads Quality Score
Quality Score is determined through many factors but one of the important factor is click through rate. Google always lays emphasis on click through rate for quality score. We should first know the fundamentals related to click through rate and quality score before... Read More
SEO for beginners: An awesome guide to exit intent pop-ups
Exit intent pop-up is popularly growing in e-commerce world and is one of new online marketing strategy that allows you to make one last effort to convert your visitors into customers. Exit intent pop-up is a pop-up message that triggers on the screen when visitors are... Read More
SEO for beginners: Ultimate guide to on page and off page SEO
Search engine optimization is an approach to create your website more attractive and effective, to help them rank higher on search engine result pages and gain more relevant traffic. Optimization techniques are classified into two parts i.e. On-Page SEO and Off-Page... Read More
PPC for beginners: Ultimate Guide to Landing Page Optimization
Everything is good with your PPC campaign, still not getting the conversions? Dedicated and good looking landing pages are very important to attract customers and increase your ROI. Landing page is irrefutable part of online marketing strategy and if it is not... Read More
SEO for beginners: SEO Benefits of Guest Blogging
Google always gives prominence to fresh and unique content. But, simply writing a unique content won’t help much in your SEO. Content marketing is also very important for the success of your search engine optimization (SEO) campaign. Guest blogging nowadays is playing... Read More
SEO for beginners : How to Optimize Images on Your Website
Search engines have now become very smart, it doesn’t works out much just with a good content. It has become very important to do on-page optimization as well as image optimization. Image optimization is one of the pillars of on-page optimization. In this article we... Read More
SEO for beginners: Guide to Effective Link Building Techniques
Link building is the process of getting links from other websites to your own website and is one of the most challenging jobs for SEO managers. These links, also known as hyperlink, lets users navigate the pages on web. Building high-quality links boost your website to... Read More
PPC for beginners: Best Google Ads PPC Tools
If you are running a PPC campaign, then here are some amazing PPC tools that will surely help you manage your PPC marketing campaigns better and get more out of them. Using these PPC tools will not only save your time but it will also offer important insights, motivate... Read More
SEO for beginners: How to make a website SEO friendly?
If you want to create a SEO (Search Engine Optimization) friendly website, then here is an awesome article that can help you a lot to build an SEO friendly website. Search engine optimization is a technique which is used to improve your website’s visibility. It is... Read More
PPC for beginners: Guide to Google Ads Ad Rotation
If you are working with Google Ads campaign, you must understand Google Ads Ad rotation settings and how it can prove helpful for you to improve conversion and sales. Ad rotation is the technique to deliver multiple ads in a way that you could find the best performing... Read More