SEO Audit helps us understand that is your website fit from technical as well as competitive perspective or not. It tells us about the problems with the website like structural issues, duplicate content, issues with meta tags, broken links, page speed, page size, overall to measure the website on the parameters of search engine friendliness. Is the website optimized for the relevant products/services or not? Identifying how competitors have optimized their website to target similar audience. It is a method to identify the issues/problem areas and how to deal with them/resolving them. To identify areas of improvement for on-page and off-page, like to check all the incoming links are of good quality, the backlink sites have a good domain
authority and are not considered spam. What are the anchors used for the backlinks? are these anchors relevant? what is the ratio of the links received that have no-follow? What are the TLD's of these links? We also try to analyze the backlinks received by your competitors. Do an extensive research to understand the industry and the related products? What are people looking for, suggestions regarding your keyword research? What is the keyword density of your top competitors all form part of SEO Audit? It is basically a gap analysis to help build up optimization strategy over it. SEO Audit highlights the issues pertaining to the websites which is followed by recommendation and best practices.