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PPC for beginners: Ultimate guide to Google Ads keyword match types
In the digital marketing, one cannot think about an online marketing campaign without having knowledge of keyword match type. You can call it as base for a PPC campaign. Google ads allow campaign organizers to use keyword match type for the purpose of refining targeted... Read More
PPC for beginners: Complete Guide To Google Ads Keyword Planner Tool
Keywords are words that form a part of visitor’s intent while searching for the information on search engine. Google keyword planner tool might sound a bit complicated but it is very simple to operate... Read More
PPC for beginners: An Amazing Guide to Google Ads Conversion Tracking
Conversions in Google Ads means that an ad is viewed and there after an action is taken by the viewer which is profitable for business. For e.g. If there is a blog and you want that people should subscribe it. An ad is posted for this purpose. A person clicks on the ad... Read More
PPC for beginners: Guide to the Effects of Click Through Rate on Google Ads Quality Score
Quality Score is determined through many factors but one of the important factor is click through rate. Google always lays emphasis on click through rate for quality score. We should first know the fundamentals related to click through rate and quality score before... Read More
SEO for beginners: An awesome guide to exit intent pop-ups
Exit intent pop-up is popularly growing in e-commerce world and is one of new online marketing strategy that allows you to make one last effort to convert your visitors into customers. Exit intent pop-up is a pop-up message that triggers on the screen when visitors are... Read More
SEO for beginners: Ultimate guide to on page and off page SEO
Search engine optimization is an approach to create your website more attractive and effective, to help them rank higher on search engine result pages and gain more relevant traffic. Optimization techniques are classified into two parts i.e. On-Page SEO and Off-Page... Read More
PPC for beginners: Ultimate Guide to Landing Page Optimization
Everything is good with your PPC campaign, still not getting the conversions? Dedicated and good looking landing pages are very important to attract customers and increase your ROI. Landing page is irrefutable part of online marketing strategy and if it is not... Read More
SEO for beginners: SEO Benefits of Guest Blogging
Google always gives prominence to fresh and unique content. But, simply writing a unique content won’t help much in your SEO. Content marketing is also very important for the success of your search engine optimization (SEO) campaign. Guest blogging nowadays is playing... Read More
SEO for beginners : How to Optimize Images on Your Website
Search engines have now become very smart, it doesn’t works out much just with a good content. It has become very important to do on-page optimization as well as image optimization. Image optimization is one of the pillars of on-page optimization. In this article we... Read More
SEO for beginners: Guide to Effective Link Building Techniques
Link building is the process of getting links from other websites to your own website and is one of the most challenging jobs for SEO managers. These links, also known as hyperlink, lets users navigate the pages on web. Building high-quality links boost your website to... Read More
PPC for beginners: Best Google Ads PPC Tools
If you are running a PPC campaign, then here are some amazing PPC tools that will surely help you manage your PPC marketing campaigns better and get more out of them. Using these PPC tools will not only save your time but it will also offer important insights, motivate... Read More
SEO for beginners: How to make a website SEO friendly?
If you want to create a SEO (Search Engine Optimization) friendly website, then here is an awesome article that can help you a lot to build an SEO friendly website. Search engine optimization is a technique which is used to improve your website’s visibility. It is... Read More
PPC for beginners: Guide to Google Ads Ad Rotation
If you are working with Google Ads campaign, you must understand Google Ads Ad rotation settings and how it can prove helpful for you to improve conversion and sales. Ad rotation is the technique to deliver multiple ads in a way that you could find the best performing... Read More
PPC for beginners: Guide to increase Google Ads ROI
Being an Google Ads campaign manager, I was always finding an opportunity to increase ROI. After years of analysis I have come across few ways that has really helped me a lot to improve my clients ROI... Read More
Analytics for beginners: “Bounce rate” An important metrics in Google Analytics
If you don’t consider “bounce rate” as important metrics and underestimate it then you must know that, it is one of the most crucial metrics which is very helpful in improving conversions and sales. Bounce rate also lets you understand your website’s stickiness... Read More
SEO for beginners: “Site Speed” Affects your Google Ranking
In this new age of technology, slow website pages give bad user experience. Do you like websites loading slowly? Or will you visit the website again with slow loading speed? No, you won’t. If user experience is not good, then they will look for the better options... Read More
SEO for beginners: Why SEO is not Free Traffic
Many people have wrong understanding that SEO is free, which is not true. SEO requires a lot of time, efforts and resources. In fact it take months of efforts to make your website rank better on SERP and for the overall success of the website. Oh yes my dear friends... Read More
SEO for beginners : SEO Myths to Keep at Bay
When people don’t have any idea about what they are talking and start to make stories they become myths. Their intension might have been good, may be to help others but with incomplete knowledge this becomes an issue. Myths, fable or legend are all made by people mostly... Read More
PPC for beginners: Guide to Set up a “Display Network Campaign” in Google Ads
Are you seeking to build your own Display Network Campaign? Then you must know that there are different advertising options that you can choose from but with Google Ads it’s awesome. Because Google Ads lets you reach 90% of internet users globally as well as it offers... Read More
SEO for beginners: Learn How to Create Meta Tags for Your Website
Meta tags are html codes and very crucial part for your website ranking on SERP. You can only see these codes at source page and not on website page. Here “Meta” stands for “Meta data”, which means the data about data and this data describes your web page’s content... Read More