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PPC for beginners: Guide to increase Google Ads ROI
Being an Google Ads campaign manager, I was always finding an opportunity to increase ROI. After years of analysis I have come across few ways that has really helped me a lot to improve my clients ROI... Read More
Analytics for beginners: “Bounce rate” An important metrics in Google Analytics
If you don’t consider “bounce rate” as important metrics and underestimate it then you must know that, it is one of the most crucial metrics which is very helpful in improving conversions and sales. Bounce rate also lets you understand your website’s stickiness... Read More
SEO for beginners: “Site Speed” Affects your Google Ranking
In this new age of technology, slow website pages give bad user experience. Do you like websites loading slowly? Or will you visit the website again with slow loading speed? No, you won’t. If user experience is not good, then they will look for the better options... Read More
SEO for beginners: Why SEO is not Free Traffic
Many people have wrong understanding that SEO is free, which is not true. SEO requires a lot of time, efforts and resources. In fact it take months of efforts to make your website rank better on SERP and for the overall success of the website. Oh yes my dear friends... Read More
SEO for beginners : SEO Myths to Keep at Bay
When people don’t have any idea about what they are talking and start to make stories they become myths. Their intension might have been good, may be to help others but with incomplete knowledge this becomes an issue. Myths, fable or legend are all made by people mostly... Read More
PPC for beginners: Guide to Set up a “Display Network Campaign” in Google Ads
Are you seeking to build your own Display Network Campaign? Then you must know that there are different advertising options that you can choose from but with Google Ads it’s awesome. Because Google Ads lets you reach 90% of internet users globally as well as it offers... Read More
SEO for beginners: Learn How to Create Meta Tags for Your Website
Meta tags are html codes and very crucial part for your website ranking on SERP. You can only see these codes at source page and not on website page. Here “Meta” stands for “Meta data”, which means the data about data and this data describes your web page’s content... Read More
PPC for beginners: The myths surrounding PPC advertising
For several years PPC is in mysterious area with numerous myths and beliefs surrounding it. Some of the old ppc tactics became outdated over time while some of them never existed from very beginning. In this article, we will discuss some of these myths, beliefs that... Read More
How to Choose an Awesome SEO Company
It is imperative to find a good SEO company for the success of an SEO project. The problem is if you are not careful, the SEO done on the website can do more harm than good. We will try to understand the mistakes that should be avoided and how we should evaluate an SEO... Read More
PPC for beginners: Learn How to do Perfect PPC Audit
It is very essential for you to do periodic audit of your ppc campaign. Even if you have considered all the best practices and your campaign is working very well, still you may possibly miss out something. In that case, audit saves you from falling into a trap which is... Read More
PPC for beginners: Ultimate Guide to Competitive Metrics in Google Ads
Have you ever thought of understanding the impression share of your PPC campaign? It’s vital to analyze impression share to improve your online advertising results. It helps you identify if your ads can reach more target audiences by enhancing the ad rank or increasin... Read More
Search for beginners: A Guide to Keyword Research
There are millions of searches happening every day and out of these there are hundreds and thousands of people looking for the desired information on products & services. To know what they are looking for and optimizing your website accordingly is the first step... Read More
SEO for beginners: With or Without “www”- Which is Better?
Should you have the domain name with or without www for your website? Which is better from SEO perspective? What are the benefits of using www or non-www for website URL? What is the difference between them? Generally these questions strikes in everyone’s mind... Read More
SEO for beginners: Ultimate Guide to Best SEO Tools
If you are aware of SEO, you must be knowing that there are a lots of new tools out in the market. Actually there are hundreds which makes most of the SEOs confused about the best among them. And I’m sure you too must be thinking how to choose the best tool which could... Read More
SEO for beginners: which is better for SEO – http or https
Back in 2014, Google announced that there are various performance benefits of using https. Since then most of the companies are in dilemma that whether switching is right for their company or not. If yes then how to make the switch? Is it going to affect my search... Read More
SEO for beginners: Ultimate Guide to Broken Links
If you are performing SEO audit, then it's very important for you to understand what broken links are? And how they can harm your website? Let’s start with the definition, broken links are dead-links that directs to a file that is no longer available on World Wide Web... Read More
PPC for beginners: Complete guide to Google Ads geo targeting
Geo-targeting is a tactic which allows your ads to appear in those geographic location where you'll find the right customers, and restrict it in the areas where you don't – this will help your return on investment (ROI) to grow. We can also say that, geo-targeting is... Read More
SEO for beginners: How to Perform the Ultimate SEO Audit
Whether you are planning to do SEO for new or existing website, SEO audit is very crucial step for optimizing your website. It helps you identify existing problems and gaps in site optimization. Wondering how to perform seo audit? What are best tools that you can use?... Read More
PPC for beginners: Guide to Benefits and Strategies of Google Ads Negative Keywords
Negative keywords lets you exclude certain terms for which you don’t want your ads to be shown. Better ad targeting can put your ad in front of interested users and increase your ROI. This feature helps you focus only on keywords that matters to your customers... Read More
PPC For beginners: Complete Guide to Google Ads Remarketing
Remarketing is also known as retargeting, a constructive way to establish a relevant network with visitors on your website. It is most effective for targeting those viewers or visitors who’ve already visited your website or have used your mobile app. Remarketing gives... Read More