With online marketing being different from traditional marketing, social media platforms have become essential for businesses to thrive and engage with the target audience. With a staggering 1.56 billion daily active users, Facebook remains a powerful social media platform to engage these users to the company page.
As you focus on plan & strategy to maximize the results of your SEO campaign, similarly, to stand out from the crowd and ensure maximum page visibility, implementing essential Facebook SEO strategies is crucial. By doing so, Facebook managers can not only generate leads and build brand awareness but also improve conversion rates, increase online sales, and stay ahead of the curve amidst the emergence of new technologies such as Facebook-Meta. In this blog, we'll discuss the various Facebook SEO strategies that can help businesses achieve their marketing goals and thrive in the highly competitive digital landscape.
Why perform SEO for facebook?
Search engine optimization techniques to improve the ranking of the website on the SERPs are not only limited to websites. With the increase in the number of social media users, online marketers must leverage social media marketing in their marketing strategy to ensure that none of the target audience is left untouched. To do so, the largest social media - Facebook, must be concentrated by many marketers to maximize reach, attract followers, and advance businesses by increasing organic visibility and ranking. To maximize the performance of essential social media metrics, it is essential to use SEO for Facebook.
Facebook SEO: Tips to optimize your Facebook page
1. Conduct keyword research - The essential tip for optimizing your Facebook page is to conduct keyword research. As in search engine optimization or when running a PPC ad campaign, you focus on conducting SEO keyword research and PPC keyword research to choose the best keywords. Similarly, in your Facebook marketing strategy, you can use a Facebook keyword tool to determine which keywords you want to target for your Facebook business page.
Keyword research helps you to determine which keywords are more relevant to your Facebook page. As in Google Ads, Microsoft Ads, Facebook remarketing ads, LinkedIn Ads, Instagram Ads, YouTube Ads, etc., you choose the best keywords that matter the most for your products or services, in the same way when you are marketing through Facebook, it is essential that you choose high-traffic relevant keywords for your Facebook page. Sometimes there may be zero search volume or low-traffic keywords that would also be relevant in FB marketing. When PPC keyword research or outsourcing SEO keyword research to an offshore digital marketing company, you have the best online marketing professionals that provide you with the relevant keywords. Also when you outsource PPC service, the PPC consultants assist you with the best keywords for your business. In the same way, you can outsource Facebook SEO keyword research services to a digital marketing company.
To conduct Facebook SEO keyword research, you can outsource social media marketing services and hire a Facebook marketing professional to conduct keyword research for your Facebook business page. As social media marketing experts have experience with Facebook Ads optimization, YouTube Ads optimization, LinkedIn Ads optimization, YouTube SEO, etc., and provide you with the best keywords. As for the Google Ads campaign, you use the Google Keyword Planner tool; similarly, in your Facebook marketing plan, you can use a Facebook keyword tool to identify the best keywords for your Facebook business page.
2. Perform competitor analysis - The next essential point that you need to focus on to improve the performance of your Facebook business page is to perform competitor analysis. When you focus on optimizing your Facebook page, it is quite vital to know what your competitors are doing and what are their target prospects. As for SEO campaigns, you use multiple SEO tools like Ahrefs tool, Semrush tool, etc., to know what your competitors are doing. In the same way, it is quite vital to conduct competitor analysis and know what your competitors are doing on the Facebook business page.
Whether you are running a PPC ad campaign or SEO campaigns, etc., it is quite vital to focus on market research and perform competitor analysis so that you get to know what your competitors are targeting. The target audience for your competitor and your Facebook business page may be the same. So, it is vital to provide them with updated content and grab users' attention to choose your business page.
When you perform competitor analysis and then work on writing engaging Facebook posts, you can focus on a unique selling proposition and provide the users with what they are looking for with the product or services that you offer. As in PPC ad campaigns, you focus on ad personalization and bid adjustment to ensure that the relevant target audience clicks on your ad. Similarly, you can work on audience segmentation on your Facebook business page and offer discounts to relevant users creating a sense of urgency among them to take the desired action.
3. Craft engaging content - The next essential point that you need to focus on in your Facebook SEO marketing strategy is to craft engaging content. When you craft engaging content for your Facebook business page, there is a high chance that the users will choose your page. As in search engine optimization, you outsource SEO services so that the SEO professionals work on conducting SEO audit, preparing SEO reports, etc., to improve the performance of the website on the SERPs. In the same way, you can outsource content marketing services and hire content specialists to craft engaging content for your Facebook page.
As online marketing is different from traditional marketing, it becomes essential to have great content for your Facebook page and increase organic traffic to the website. When working on writing engaging content, it is vital that you focus on writing eye-catching headlines, optimizing the title tags, etc. You need to ensure that your product descriptions are engaging that entice the users to click on them. It is vital to grab the users' attention to your social media post and for this, having unique content on the website is quite vital. The more the users spent time on the Facebook page, the higher the chances of reaching the website.
As in a PPC ad campaign, you focus on conducting a PPC audit and preparing a PPC report to ensure that your ad budget does not get wasted on irrelevant clicks. Similarly, in your Facebook marketing plan, you can write engaging content and target users with high chances of taking the desired action. As you focus on ad relevance in a paid ad campaign, similarly, you need to focus on the fact that your final URL page has the same content as that discussed in the Facebook post. You also must ensure that your pages have a good page loading speed and that redirects (like 301 redirects, 302 redirects, etc.) are working fine.
4. Optimizing Facebook page elements - The next essential point that you need to focus on in your Facebook page SEO is optimizing the Facebook page elements. As many brands offer the same products or services as yours, optimizing the essential Facebook pages elements like the welcome page, your logo, thumbnail, and questions is vital.
It is vital to optimize the Facebook page elements as it is the first impression point for the users when they enter the keywords or search terms. It is quite essential to focus on optimizing the crucial page elements that may impact the business offerings. The Facebook business pages are the essential point of focus as users recognize the page based on these elements. As you focus on building brand awareness in SEO campaigns, for enterprise SEO, video SEO, etc., similarly, you need to focus on building brand awareness on social media platforms so that the target audience easily recognizes your brand. Some of the points that you need to focus on in optimizing the Facebook page elements are:
a. Optimizing brand logo
b. Thumbnail
c. Optimizing images
d. Adding feedback to the business page
e. Updating the section - frequently asked questions
5. Building a strong network and utilizing Facebook groups - Facebook is a place to share happenings in daily life and post them in the user's profile. The social media users also upload their images & videos in the Facebook story so that more users who follow their Facebook profiles see them. For businesses with more followers on the Facebook page the more is their popularity on the social media platform.
To increase the user engagement rate and ensure that your business offerings reach a wider audience, building a strong Facebook network is essential. Whether you are running local service ads or performing local SEO, the focus is to increase the number of users. In the same way, you can interact with the target audience and create a Facebook community of like-minded people. You can ask them to join the Facebook page and post their thoughts. This helps your business to know what the users think and post content accordingly. When you create a Facebook group, you should ask the users to like & share the content posted in it. You must ask the users to comment on the page so that they can share their thoughts about the product or service offerings.
6. Add backlinks from your existing page - The next essential point that you need you need to focus on in your Facebook SEO marketing strategy is to add backlinks to your Facebook page. In search engine optimization, backlinks are links to your website from other pages that inform search engines how popular your content is for the search queries entered by the users. So, it is essential to conduct a backlink audit and perform backlink analysis to know whether you are getting links from authoritative websites or not.
When marketing on Facebook, it is essential to focus on adding backlinks to your Facebook page. Your business may be offering multiple products or services, so it is essential to add backlinks to inform the users about these offerings. As you avail of white label SEO services and focus on link building, SEO analytics, detox & penalty removal, guest postings, etc., to optimize the performance of SEO campaigns, similarly, you need to focus on adding backlinks from multiple pages to your Facebook page. Suppose you may have an e-commerce store and running e-commerce SEO or e-commerce PPC campaigns to achieve the desired results. You must also ensure to have a Facebook business page so that none of the users present on these platforms are left untouched. When you have high-quality links from authoritative websites, the domain score of your website increases and the spam score decreases.
7. Post at the right time - The next to focus on in Facebook marketing strategy is posting at the right time. Be it any form of marketing like email marketing, content marketing, running paid ad campaigns, SEO campaigns, etc., the crucial point is being updated with the latest digital marketing trends. As you focus on avoiding PPC myths, SEO myths, e-commerce myths, social media marketing myths, etc., you must also ensure to provide the users with relevant & updated content.
Any news spreads quickly on social media platforms, so it is essential to grab the best opportunity to post content on the social media platform. You must choose the relevant social media platform to ensure that you are targeting the relevant users. E.g., Facebook is used mostly by friends & family, LinkedIn by businesses, job seekers, c-level executives, and so on. When you are targeting relevant users, you ensure that your conversion rate increases and the bounce rate of your website decrease. Like in paid ad campaigns, you run holiday ads during holidays; similarly, you must post at the right time on Facebook and keep your users updated about the business offerings.
8. Interact with audience - The essential point when working on Facebook SEO is to focus on audience interaction. As Facebook is a social media platform that has users of all ages, it is essential for marketers to focus on Facebook marketing. From research conducted by Pew Research, 31% of U.S. adults get news from Facebook. This states the importance of Facebook that how much young age people use the social media platform. An average adult in the U.S. spends 33 minutes per day on Facebook. So, it is essential in your Facebook marketing strategy that you focus on audience interaction.
The below image from Semrush shows that Facebook is the third largest visited website in the U.S. and marketers have a good opportunity to reach the target audience. As Facebook is the largest social media platform to date, it provides a wide range of opportunities for online marketers to increase website traffic and convert visitors to customers. When you focus on interacting with the audience, it helps gain users' trust as the users feel that the business thinks from the users’ perspective. Also, when you regularly interact with the audiences, you can provide them with special offers & discounts and ultimately increase the conversion rate.
As Facebook is a social media platform, you have the liberty to personalize the content when interacting with the users. This increases the chances of user engagement and helps improve your SEO marketing strategy. As in a PPC ad campaign, you perform campaign analysis and focus on ad personalization so that the relevant users click on the ad and reach the landing page. Similarly, you need to focus on audience interaction and provide user-generated content so that the users choose your brand name for the keywords or search terms entered. With audience interaction, you can for suggestions from users and ask them to like, share and follow your Facebook business page. You can also ask them for ratings & reviews and highlight any negative comments so that you can work on a plan & strategy for customer satisfaction.
9. Add CTAs - The next essential point that you need to focus on in Facebook marketing is to add a call to action. As in paid ad campaigns, you use ad extensions like sitelink extensions, callout extensions, structured snippet extensions, location extensions, etc., so that the relevant users reach the desired page. In the same way, you can add call-to-action buttons in your Facebook post to create urgency among the users to convert.
When you add CTAs to your social media posts, the users feel that they might miss out on a quality deal if they do not choose this offer now. You must ensure that you have quality deals added in the CTAs so that more users engage with your business offerings. Different businesses' goals may differ, like building brand awareness, form fill-ups, lead generation, etc. So, you must focus on adding relevant CTAs that help in achieving the desired goals.
10. Fully fill out your about section - When performing Facebook SEO, the essential point that you need to focus on is to fully fill your about section. As Facebook is a social network so you have the opportunity to connect with the audiences in a personalized way. In the about section, you can fill your page with the brand name about the locations, service industry, etc.
When you focus on completely filling the Facebook about us section, there are high chances that the relevant users engage with your page and engage with your business page. You can provide the users with the essential details that are relevant to your business. This can be your brand name, brand logo, location information, contact information, etc. As you focus on ad scheduling in paid ad campaigns to target the relevant users and ensure that your ads appear to them at the scheduled time. In the same way, you can run Facebook Ads and use the Facebook Ads Manager tool to perform ad scheduling for Facebook Ads. This can be done with the Facebook business page also, not by scheduling but by analyzing at what time the users are active. You can post about your business page at the relevant time after performing a Facebook page audit so that your post appears at the top of the user's news feed.
Conclusion
In the competitive landscape of digital marketing, mastering Facebook SEO is a necessity for Facebook managers. By implementing the strategies discussed in the blog post, your Facebook business page visibility increases, which ultimately boosts the conversion rate. When working on the Facebook business page, it is also essential that you stay updated with the latest Facebook marketing trends and adapt an approach accordingly. If you find optimizing your Facebook SEO business page a tough task to perform, you can get in touch with a digital marketing company that helps attract more audiences to your business page.
References:
• SEO for Facebook: 12 tips to better your facebook page
• How to completely optimize your facebook page