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PPC for beginners: The myths surrounding PPC advertising
For several years PPC is in mysterious area with numerous myths and beliefs surrounding it. Some of the old ppc tactics became outdated over time while some of them never existed from very beginning. In this article, we will discuss some of these myths, beliefs that... Read More
Digital Marketing For Beginners: How to Choose an Awesome SEO Company
It is imperative to find a good SEO company for the success of an SEO project. The problem is if you are not careful, the SEO done on the website can do more harm than good. We will try to understand the mistakes that should be avoided and how we should evaluate an SEO... Read More
PPC for beginners: Learn How to do Perfect PPC Audit
It is very essential for you to do periodic audit of your ppc campaign. Even if you have considered all the best practices and your campaign is working very well, still you may possibly miss out something. In that case, audit saves you from falling into a trap which is... Read More
PPC for beginners: Ultimate Guide to Competitive Metrics in Google Ads
Have you ever thought of understanding the impression share of your PPC campaign? It’s vital to analyze impression share to improve your online advertising results. It helps you identify if your ads can reach more target audiences by enhancing the ad rank or increasin... Read More
SEO For Beginners: Search for beginners: A Guide to Keyword Research
There are millions of searches happening every day and out of these there are hundreds and thousands of people looking for the desired information on products & services. To know what they are looking for and optimizing your website accordingly is the first step... Read More
SEO for beginners: With or Without “www”- Which is Better?
Should you have the domain name with or without www for your website? Which is better from SEO perspective? What are the benefits of using www or non-www for website URL? What is the difference between them? Generally these questions strikes in everyone’s mind... Read More
SEO for beginners: Ultimate Guide to Best SEO Tools
If you are aware of SEO, you must be knowing that there are a lots of new tools out in the market. Actually there are hundreds which makes most of the SEOs confused about the best among them. And I’m sure you too must be thinking how to choose the best tool which could... Read More
SEO for beginners: which is better for SEO – http or https
Back in 2014, Google announced that there are various performance benefits of using https. Since then most of the companies are in dilemma that whether switching is right for their company or not. If yes then how to make the switch? Is it going to affect my search... Read More
SEO for beginners: Ultimate Guide to Broken Links
If you are performing SEO audit, then it's very important for you to understand what broken links are? And how they can harm your website? Let’s start with the definition, broken links are dead-links that directs to a file that is no longer available on World Wide Web... Read More
PPC for beginners: Complete guide to Google Ads geo targeting
Geo-targeting is a tactic which allows your ads to appear in those geographic location where you'll find the right customers, and restrict it in the areas where you don't – this will help your return on investment (ROI) to grow. We can also say that, geo-targeting is... Read More
SEO for beginners: How to Perform the Ultimate SEO Audit
Whether you are planning to do SEO for new or existing website, SEO audit is very crucial step for optimizing your website. It helps you identify existing problems and gaps in site optimization. Wondering how to perform seo audit? What are best tools that you can use?... Read More
PPC for beginners: Guide to Benefits and Strategies of Google Ads Negative Keywords
Negative keywords lets you exclude certain terms for which you don’t want your ads to be shown. Better ad targeting can put your ad in front of interested users and increase your ROI. This feature helps you focus only on keywords that matters to your customers... Read More
PPC For beginners: Complete Guide to Google Ads Remarketing
Remarketing is also known as retargeting, a constructive way to establish a relevant network with visitors on your website. It is most effective for targeting those viewers or visitors who’ve already visited your website or have used your mobile app. Remarketing gives... Read More
PPC For beginners: Ultimate Guide to Google Ads Expanded Text Ads
Google has recently hurled expanded text ads which is twice long as the present text ads which helps you describe your ads more specifically even before customer clicks on it. Google Ads has made immense modification in text ads after 15 years. It has been designed to... Read More
PPC for beginners: How to Improve Your Ad Position & Ad Rank in Google Ads
Ad position is the order in which your ad shows up on a SERP - search engine results page. Suppose you have an Ad position 1, then it means that your ad is the first ad to be displayed on a SERP . Having better ad position can have a great impact on result of your ppc... Read More
PPC for beginners: Guide to Google Ads campaign settings
Google Ads Campaign settings builds the base of your campaign. Without a strong base, you may fail to stand for a long time even with best keywords, ad copy, and landing pages. Hence, planning and rightly setting up the Google Ads campaign is very important for a PPC... Read More
PPC for beginners: Complete guide to Google Ads campaign types
Advertising is very important factor to your business strategy. Nowadays advertisement has a treasure trove of benefits to help you grow your business. Is your online presence weak or non-existent? Get better results with Google Ads. Google Ads campaign creation... Read More
SEO For Beginners: Domain Authority: Tips & Tricks to Improve Your Website's Ranking
Have you ever wondered what are the factors that help your website rank? There is no need to be an Einstein for this. Focus on some of the crucial points, it is very important to understand domain authority as it is one of the most essential factor for SEO, it actually... Read More
PPC for beginners: How and When can we use Google Ads segments
Do you sometimes feel paralyzed while analyzing the volume of data in your campaign? And even after spending a lot of time you are left empty handed without the real culprit of your campaign. That’s where Google Ads Segments comes for your rescue. With Segments you... Read More
PPC for beginners: An awesome guide to Google Ads search terms report
Search terms report is one of the greatest feature offered by Google Ads. It lets you optimize your ppc campaign for keywords and negatives in order to show your ads to right people. It is the key to success “target right people rather than more people” and soon you’ll... Read More