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PPC For beginners: Ultimate Guide to Google Ads Expanded Text Ads
Google has recently hurled expanded text ads which is twice long as the present text ads which helps you describe your ads more specifically even before customer clicks on it. Google Ads has made immense modification in text ads after 15 years. It has been designed to... Read More
PPC for beginners: How to Improve Your Ad Position & Ad Rank in Google Ads
Ad position is the order in which your ad shows up on a SERP - search engine results page. Suppose you have an Ad position 1, then it means that your ad is the first ad to be displayed on a SERP . Having better ad position can have a great impact on result of your ppc... Read More
PPC for beginners: Guide to Google Ads campaign settings
Google Ads Campaign settings builds the base of your campaign. Without a strong base, you may fail to stand for a long time even with best keywords, ad copy, and landing pages. Hence, planning and rightly setting up the Google Ads campaign is very important for a PPC... Read More
PPC for beginners: Complete guide to Google Ads campaign types
Advertising is very important factor to your business strategy. Nowadays advertisement has a treasure trove of benefits to help you grow your business. Is your online presence weak or non-existent? Get better results with Google Ads. Google Ads campaign creation... Read More
Domain Authority: Tips & Tricks to Improve Your Website's Ranking
Have you ever wondered what are the factors that help your website rank? There is no need to be an Einstein for this. Focus on some of the crucial points, it is very important to understand domain authority as it is one of the most essential factor for SEO, it actually... Read More
PPC for beginners: How and When can we use Google Ads segments
Do you sometimes feel paralyzed while analyzing the volume of data in your campaign? And even after spending a lot of time you are left empty handed without the real culprit of your campaign. That’s where Google Ads Segments comes for your rescue. With Segments you... Read More
PPC for beginners: An awesome guide to Google Ads search terms report
Search terms report is one of the greatest feature offered by Google Ads. It lets you optimize your ppc campaign for keywords and negatives in order to show your ads to right people. It is the key to success “target right people rather than more people” and soon you’ll... Read More
Beginners Guide to: Conversion Rate Optimization
If you want to learn CRO, it doesn't take a genius. But everyone has to start from somewhere. We hear this word most frequently, but do you know how can we actually rank higher in the search engines... Read More
PPC for beginners: How to decide Google Ads budget for your campaign
Google Ads Campaign settings builds the base of your campaign. Without a strong base, you may fail to stand for a long time even with best keywords, ad copy, and landing pages. Hence, planning and rightly setting up the Google Ads campaign is very important for a PPC... Read More
PPC for beginners: Learn Google Ads extensions
Want to make your ads more appealing? Start using ad extensions and give your ads more prominence on SERP. Ad extensions not only help in improving CTR but also reduces your CPC. In this article we will be discussing in detail each of the ad extensions and when and how... Read More
PPC for beginners: How to Write Effective Google AdWords Text Ad
You don’t have to be super-creative for writing an eye-catching adcopy. All you need to do is to follow certain approach. There are many poignant parts in pay per click advertising but adcopy is one of the most important part through which you make that first impression... Read More
PPC for beginners: Tips to Improve Your CTR with New Google Ads Extensions
Soon after the announcement of Price extensions, Google has now come up with Message Extensions for mobile ads. It allows you to book an appointment, get a quote, or request a service directly from SERP. This is another very good option to increase your CTR. These ad... Read More
PPC for beginners: How and when can we use Google Ads dimensions
You might be wondering what’s so awesome about dimensions tab. Well…let me tell you all about it. Dimensions tab helps you slice and dice your entire data by dimension of your choice and view total statistics by month, hour, geographic location etc... Read More
Benefits of Outsourcing SEO and PPC
When head of a digital unit is faced with a question “should we outsource?” A lot would depend on his decision; it will have an impact on profitability to scalability. Online marketing including PPC, SEO, digital analytics, SMO/SMM, etc. are only becoming more... Read More
PPC for beginners: How to do ad scheduling in Google Ads
Ad scheduling is also known as “day-parting.” It is one of the most important features of Google Ads, which lets you schedule your campaign ads for specific hours of a day or days of a week. So that you could reach out your potential customers at the right time when... Read More