Have you ever wondered what are the factors that help your website rank? There is no need to be an Einstein for this. Focus on some of the crucial points, it is very important to understand domain authority as it is one of the most essential factor for SEO, it actually records the “strength” of your website over time.
I’m sharing this topic for people to understand how to make their website rank better. Before moving ahead I would like to clarify some of the basic concepts of domain authority:
Domain authority is an arithmetic score designed by Moz, which concludes your website ranking in the search engine (scaling from 1-100). Which means greater your domain authority, stronger will be the traffic as well as high ranking. It is important to modernize your site and keep it updated otherwise there may be decline in domain authority.
There are lots of factors on the basis of which domain authority is calculated. Some of them are as follows:• Links count
• Social signals
• Site loading time
• Quality content
You can check your DA in Moz open site explorer i.e. one of the most popular domain authority checker tools. Just type your domain or sub-domain address here and you will be able to see your latest domain authority score.
Suppose your website has obtained DA of 30 that doesn’t mean it cannot be declined back to 25. As a matter of fact DA vary but not always for the websites which are consistently updated. So, always try to increase your domain authority consistently with updates. Obtaining domain authority score above 50 is treated as a victory still that is not the peak. Some of the commercial experts also score around 80 but that is aged domain. So, you need not to worry just make efforts to raise your DA with each updates.
These two are different metrics, don’t get confused between them. Domain Authority is the score of entire domain or sub-domains, whereas Page Authority is the score of individual page. Domain authority remains uniform across the entire site, but Page authority changes across sub-domains of the same root domain.
Domain authority is an important phrase in SEO because it helps you rank higher in search engines also it drives better traffic to your website. By Domain authority you can measure your efforts as well as correlate the stability of your website to other competitor websites.
Now that you have understood why domain authority is important and what its ranking factors are, you can follow these point while improving your domain authority:
1) Choose A Good Domain Name
While selecting your domain name you must choose a domain name that is relevant to your website. For an example you can look at our website.
Basically this is PPC and SEO outsourcing company that’s why we choose “outsourcesem” as our domain name. Domain name needs to be relatively simple to remember so that visitors don’t have to face any issues while returning to your site because sometimes they don’t remember your domain name.
2) Optimize Your On-Page Content
Search engine optimization is an essential factor to search engine ranking as well as DA, so make sure that you optimize all on-page code, including contents, title tags etc.
Select a font that is clear and easy to read. You can also use bold, italic, and underline to make your content more attractive.
3) Create Linkable Content
Try to create as many links as possible, but keep in mind it should be quality site. Never have links from low-quality sites, it will damage more instead of improvement. Check your competitor’s link profile and aim linkers in order to get high-quality links from multiple domains.
4) Develop Strong Internal Linking
Don’t ignore the importance of internal links, it help visitors find for what they are searching. This improves their user experience. Which means that if they’ve dig far into your back records of blog posts, they can still easily find their way to your homepage by one of your internal links.
Internal links help to keep the visitors engaged with your website, also makes it easier for search engines to index your complete website.
5) Remove Bad Links
Once in a week you need to go through your link profile, analyze if there is any bad or toxic links and remove it.
You can use SEMRush to manage all of your links in one place. You no longer have to check the links one by one. Rather you can find out all the broken links yourself.
6) Make Sure That Your Website Is Mobile-Friendly
Nowadays a huge number of online visitors access the web through mobile devices. So, it is important to optimize your website for mobile also.
If your website is not mobile-friendly it will not only hurt your mobile search engine rankings but also you’ll lose a lot of visitors.
7) Boost The Loading Speed Of Your Webpages
If your webpages has poor loading speed, it can negatively influence your bounce rate. If it takes more than 3 seconds to load your website, it means you need to make more efforts on speed optimization. Because maximum visitors don’t have patience for a page that takes too long to load. As a result they end up with exiting your website altogether as their patience wear out.
If you want to check your website’s loading speed, you can use Google PageSpeed Insight tool. It will not only help you to analyze the speed of your site, but it will also identify some ways for you to make your site load faster and improve user experience.
8) Social Media Marketing
Promote your content through social media because it has a big ranking factor. You must have website profile on major social media sites.Post links to your content on your various social media pages and don’t forget to encourage followers to like, share or comment on it.
9) Have Patience, Let Your Domain Grow
Domain age is also an important factor for high ranking which means older the domain, higher will be its domain authority. Never get irritated or don’t be upset of working on your website, even if has been long time. Just do your job patiently in a right direction and you’ll surely improve your website’s ranking with time.
Domain authority is important because of so many different cause. If you have not focussed on your website’s domain authority yet, you can practise the above mentioned points to improve it. DA lets you analyze complete performance of your website. You can also compare your score with your competitors which helps you find where you actually stand and what efforts you need to make.
Chanda is B.Tech Computer Science, a digital marketing enthusiast specializing in social media. Working as a search specialist at Megistron Media and has been helping clients attain their campaign goals by creating bespoke digital solutions.