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PPC For Beginners: Beginners Guide to: Conversion Rate Optimization
If you want to learn CRO, it doesn't take a genius. But everyone has to start from somewhere. We hear this word most frequently, but do you know how can we actually rank higher in the search engines... Read More
PPC for beginners: How to decide Google Ads budget for your campaign
Google Ads Campaign settings builds the base of your campaign. Without a strong base, you may fail to stand for a long time even with best keywords, ad copy, and landing pages. Hence, planning and rightly setting up the Google Ads campaign is very important for a PPC... Read More
PPC for beginners: Learn Google Ads extensions
Want to make your ads more appealing? Start using ad extensions and give your ads more prominence on SERP. Ad extensions not only help in improving CTR but also reduces your CPC. In this article we will be discussing in detail each of the ad extensions and when and how... Read More
PPC for beginners: How to Write Effective Google AdWords Text Ad
You don’t have to be super-creative for writing an eye-catching adcopy. All you need to do is to follow certain approach. There are many poignant parts in pay per click advertising but adcopy is one of the most important part through which you make that first impression... Read More
PPC For Beginners: Tips to Improve Your CTR with New Google Ads Extensions
Soon after the announcement of Price extensions, Google has now come up with Message Extensions for mobile ads. It allows you to book an appointment, get a quote, or request a service directly from SERP. This is another very good option to increase your CTR. These ad... Read More
PPC for beginners: How and when can we use Google Ads dimensions
You might be wondering what’s so awesome about dimensions tab. Well…let me tell you all about it. Dimensions tab helps you slice and dice your entire data by dimension of your choice and view total statistics by month, hour, geographic location etc... Read More
Digital Marketing For Beginners: Benefits of Outsourcing SEO and PPC
When head of a digital unit is faced with a question “should we outsource?” A lot would depend on his decision; it will have an impact on profitability to scalability. Online marketing including PPC, SEO, digital analytics, SMO/SMM, etc. are only becoming more... Read More
PPC for beginners: How to do ad scheduling in Google Ads
Ad scheduling is also known as “day-parting.” It is one of the most important features of Google Ads, which lets you schedule your campaign ads for specific hours of a day or days of a week. So that you could reach out your potential customers at the right time when... Read More