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SEO for beginners: How to do competitor SEO analysis?
Whether you are willing to start an online business or have already been in the field for a long time, the ultimate goal is to rank top in the SERPs, increase traffic to your website, drive sales, etc. All your SEO marketing strategies would yield better results when... Read More
SMM for beginners: Facebook Ads 101 - Ultimate guide to advertising on Facebook
One of the fascinating things about advertising on social media platforms is that there is virtually no limit to scale your business affinity, reach, awareness, ROI and much more. In this digital era, where the number of people using social media platforms is increasing... Read More
PPC for beginners: A complete guide to LinkedIn ads optimization & management
Every social media platform has its forte, and you need to choose the right one to achieve your target goals. LinkedIn is famous for targeting specific demographics, mostly professionals, job seekers, business people and c-level executives. LinkedIn Ads target... Read More
PPC for beginners: A guide to e-commerce remarketing
Picture this: you’re randomly surfing through the web, reading articles, checking social media, etc., and everywhere you go, you see this one ad for black shirt pop up all the time. You go down the memory lane and realize it’s the same shirt you once searched for on an... Read More
Understanding MTD, QTD, YTD, MoM & YoY report
Reports are integral to measure the performance of any digital marketing strategy. They help in identifying actionable steps to meet your business goals. Well-built reports unveil new pockets for growth and help you make bolder decisions and take advantage of new... Read More
PPC for beginners: Ultimate Guide to Interest Category Marketing
Interest category marketing is one of the display marketing features used in Google Ads. ICM is designed to target the specific audience who shows interest in a particular category. With topic targeting, you can target particular set of different sites but now with... Read More
PPC for beginners: Ultimate Guide to Google Ads Topic Targeting
Topic targeting is a unique feature of Google Ads which allows you to target topics instead of keywords across the Google display network. Topic targeting helps you gain a lot of impressions. It allows your ads to be eligible for appearing on any page of display... Read More
PPC for beginners: What are PPC audiences and how to determine them?
PPC Audiences: It means group of viewers to whom you want to show your ad which may become your right potential customers in future. These customers will further generate leads and conversions for your PPC campaigns... Read More
SEO for beginners: How to rank better through mobile-first indexing
Getting better rank is a desire of every website owner. No one wants to get lower rank & poor website SEO. Now-a-days, mobile-first indexing has become quite useful in improving website SEO & taking your website to higher position. So, how it will help your website to... Read More
PPC for beginners: Best PPC Strategies to Boost E-Commerce
Internet has become an integral part of our daily lives. It has changed the way we interact with people, the way we work or study, and it has definitely changed the way we shop. There was a time when shopping in stores was the preferred way to shop, but since the past decade... Read More
How PPC and SEO can work together?
In pay-per-click services, you have to pay money for every click made on your ads. When speaking of PPC ads in marketing, all companies focus on the fact that their money is not getting wasted and the clicks on the ads generate revenue for the campaign. They plan and... Read More
PPC for beginners: An Amazing Guide to Google Local Service Ads
Why local service Ads? What is the need of using it? You might be thinking of such questions. Answer is simple, you can search for variety of things online but when it comes to some local solutions, you require to have trusted solution. That’s why local service ad is... Read More
PPC for beginners: 3 advanced methods for a smarter keyword bidding strategy
Having a smarter keyword bidding strategy can outbreak your poor performing campaigns to more profitable level. Proper keyword research before implementing can become effective if you are working in-depth on bidding strategy. For making a good keyword list for your... Read More
SEO for beginners: How to Ace Technical SEO in 2019?
Before getting in-depth understanding of technical SEO and how you can master them? Let us first clarify about SEO & technical SEO. SEO: Search engine optimisation is the process of optimising your website for search engines. It covers all the area of website SEO. After... Read More
PPC for beginners: Ultimate Guide to Google Ad Preview & Diagnosis Tool
It’s a tool powered by Google Ads to help you preview campaign’s ads. Also, it gives an idea about how your ad will be displayed by different search networks on diverse geographical locations. After entering a search term with mentioned location & language, the tool... Read More
SEO for beginners: Ultimate guide to increase conversion rate on a mobile website
The development of smartphone technology has introduced innovative reforms in the world of business. Hence, it becomes pertinent to create a mobile-friendly website to offer unhindered user experience so that you don’t lose potential customers. When you plan your... Read More
PPC for beginners: An Amazing Guide to Google Tag Manager
Google tag manager or GTM is a tool that unifies your website code with single snippets of HTML codes. It helps in managing all your website tags without editing or rewriting the codes. GTM provides fast and easy tag management for free. You can modify your own tags... Read More
PPC for beginners: An Amazing Guide to Ads Auction Insight Report
Ads Auction Insight Report is a very essential feature that helps in handling competitors on Google Ads. The insight reports in ads auction provides significant knowledge about the performance of competitors in your concerned industry. Auction insight contains different... Read More
PPC for beginners: How to Increase Google Ads CTR (Click Through Rate)?
In Google Ads, CTR plays a very crucial role in ad positioning. Without having a good CTR you cannot get a good rank for your ads. Before understanding the ways of increasing Google Ads CTR, let us get familiar with some of the key terms associated with it. 1. Google... Read More
PPC for beginners: Ultimate Guide to Difference Between Google Ads and AdSense
For Online advertising on Google, there are two distinct platforms, Google Ads for advertisers and AdSense for publishers. Before we talk about the differences between Google Ads and AdSense, let’s understand a common visible similarity that lies in both words... Read More