Why local service Ads? What is the need of using it? You might be thinking of such questions. Answer is simple, you can search for variety of things online but when it comes to some local solutions, you require to have trusted solution. That’s why local service ad is here which will be helpful in solving your daily rundown issues. Whenever, you faced with any household difficulties or some other problem, then a service will be much helpful which can come quickly and provide you easy solution. Let’s get in-depth to understand it more.
What is Local Service Ads?
Local service ads let you to advertise your business on Google search engines & gain leads from potential customers in a very less time. Lead generated are mainly from few sources but are of great impact. It can be via messages and phone calls from your local service ads. Furthermore, you can track all bookings, reply back to their messages & manage all your leads effectively either by online mode or through apps. Now, you have understood the local service ads. Now, you might be interested in knowing its working methods. Then, let have a clear discussion about it.
How does Google local service ads work?
It’s pretty simple to understand, After signing up for your local service ads, it will ask for few things which you need to provide. They are related to business information like service offered, business hour & business area. Using these information, your business profile will be generated. Local service ads are shown on the top of the search results whenever visitors are searching for the particular services you offer in their area. Now, potential customers can tap or click on your ad for the purpose of making a call or sending a message to you. Presently, this feature is applicable in US based locations only. But, we hope in nearby it will also have some wider location reach. Once they send you a message, you will get a notification & an e-mail from local service ads. At this point, you can turn your lead into a customer.
One thing always keeps in mind, if you failed or are unable to answer calls & respond to messages regularly then your ad ranking might be affected. In order to be safe in ranking perspective then respond to the received messages as much as you can even if you are not willing to provide them services due to some reasons.
What are the benefits of local service ads?
• Here, you have to pay for the leads generated from services you provide
• It gives you the privilege to be seen at the top of the Google page
• You can use the mobile app to communicate with your customers at any given instant
• Also, building trust have now become easy with Google Guarantee badge (we will discuss about it in the next section)
• You don’t have to use complicated tools to get started. Just begin with a simple tool & create personalized ads along with genuine profile
• It let you to easy connection with the right potential customers who are in search of the services you provide & are most probably to be booked.
• Customers will choose you. It means you have to solve only those customer issues who have selected you out of your competitors.
Google Guarantee Badge
This badge will help you to build good reputation. Suppose, your customers are not happy & satisfied with your service quality. Then, Google may refund you the amount you have paid for the services which have not done as per your requirements along with lifetime cap for the coverage.
Maximum coverage given are: USD 2,000 (for US) & CAD 2,000 (for CA)
What does it covers?
Anyhow, if your customer is not satisfied then Google will cover claim up to the job invoice amount along with life time coverage. Also, services must have been booked from local service ads. It does not cover future projects, unsuitable price, property damages, slow responding & booking cancellation. Lastly, claims should be submitted in a period of 30 days from initial date of service completed. If you are in a business, then you can apply for Google guarantee badge. Just sign up for Local service ads and you are eligible for the same.
How to begin with Google’s local service ads
Before starting, you should be aware of the locations where it is available. Local service ads are available only for few locations and services. In order to see whether local service ads are available in your locality, you can sign up for the same whose links have been mentioned above and check your services eligibility.
Service offering locations are:
• Canada It covers plumbers, locksmiths & HVAC (heating or air conditioning)
• United States Services covered here are: window cleaning, water damage services, plumbers, roofers, real estate, lawn care, packers, pest control, garage door services, appliance repair, carpet cleaning, HVAC, financial planning, electricians, etc.
How to access local service ads account
Accessing is bit simpler, you can access it anytime online or through the app.
Thereafter you can do following activities:
• Receiving and managing leads
• Asking for reviews
• Ad Budget can be easily adjusted
• Dispute charges
• Monitor ad performance
• Track all your bookings & leads
• Direct communication with customers for requested services
• If you want to pause your ad for new leads, you can easily do the same (free version of listing may be displayed)
What your ad will contain & what information will be displayed?
Also, remember one thing that your ad format can be changed timely. Google will re-format it in order to help you in getting more leads. Re-formatting may show you less or more information ads.
Note: If you are advertising through partner affiliate platform then we can get your information directly through affiliates partner.
How ranking is determined in Local Service Ads?
All the service providers of particular service will be displayed & their rankings are based on various conditions that will help Google to show right ads to right potential customer at right time.
List of factors that are responsible for ranking in local service ads category are:
• Business hours
• Reviews: Total number of reviews you received till date & your business review score plays an important factor in deciding rank.
• How quickly you respond to any inquiries or requests is also considered.
• Ranking is also based on number of complaints Google has received till date, if not received any then it will also boost your ad rank.
• Service Proximity: How nearby your business is located to potential customers are also considered while ranking.
Apart from this, Google will also try to spread out your generated leads evenly throughout the day. The main reason behind it is to save your campaign budget from being exhausted early as the day starts. Suppose, you are receiving leads faster than your budget can withstand it. In that case, it is compensated by lower rank for sometimes or your ad may be paused temporarily. This will allow them to spread your leads in an even manner.
We have discussed so far that reviews also play an important role in deciding ranking factor but question is how & why it matters at all. Let’s have a quick discussion on it.
LSA Reviews
Your business star ratings & reviews will definitely affect your business ranking on LSA (local service ads). Reviews will be included from GMB (Google My Business) & local service ads directly. One with high star ratings & more reviews will stand out of the way and have more bookings from LSA.
How you will get the reviews?
You will more likely to have a review if you directly ask from your customer. Or else, you can inspire them to review your business through below mentioned steps:
• You can use feature like ‘Add a review’
Here, you can get ratings & reviews from those customers who have not booked your service yet. These customers can simply click on review section of your business profile.
• Asking customers for reviews in the tab
In this, you can uplift customers to add a review through Google in the ‘review’ tab of the app or in the inbox of leads for desktop. Ask for reviews after succeeding each job. Here, Google will ask you to provide email address of customer if not given earlier & confirm that are agreed to receive these kind of review request from Google.
• Ask for a review once you mark leads as booked
You can ask for a review from customer once you mark their leads as booked through Google. By opting for this option, you are allowing Google to send a link to your customers directly asking for a review.
• Using Google link for getting reviews
After signing up for local service ads, you will get a Google review link. Then, you can use this link to ask a review from your customer. In case of any issue in getting link, you can contact them. Google also let users to use printed card issued by them which contains your link. You can handover these cards to your customers and ask them to review in a leisure time.
Conclusion
Finally, we came to an end of this interesting topic which we were discussing so far i.e. Local Service Ads. We discussed & understand its working methodology. Also, you get to know how it will be benefited for your business & why Google guarantee badge is an important stuff to consider?
Overall, it has too many perks & can leverage your business with huge returns. It will help you to get more local customers & enhances your business credibility. So, considering local service Ads in your business will be a worth decision & you’ll definitely see your business rising afterwards.