Digital Marketing Demystified
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SMM for beginners: Secrets of tracking social media marketing ROI like a pro
Digital marketing is a fast-growing industry, and understanding the ROI of your social media efforts is crucial. The quest to decipher social media ROI requires a strategic approach. Whether it’s improving brand awareness, driving website traffic, or increasing sales...Read More
SEO for beginners: Importance of local citation in SEO
In today's digital marketing landscape, it's crucial for marketers to stay updated with the latest SEO trends. To improve website visibility on search engine results pages (SERPs), it's essential to focus on key SEO metrics. One such metric is local citation. With... Read More
PPC for beginners: Digital ad spending forecast US 2024
Staying ahead of the curve in the ever-changing digital marketing landscape is essential for businesses looking to effectively connect with their target audience. The United States' digital ad spending forecast for 2024 presents both opportunities and challenges. According to...Read More
PPC for beginners: Crucial PPC metrics to track ad campaign performance
Pay-per-click advertising is a vital strategy for businesses looking to increase their online presence and attract more website visitors. However, for PPC agencies that manage multiple campaigns for different clients, handling large volumes of data and optimising... Read More
PPC for beginners: Importance of effective PPC management services
Businesses constantly seek effective strategies to increase visibility and drive qualified website traffic in the ever-changing online marketing landscape. Pay-per-click (PPC) advertising has emerged as an effective online marketing method in this quest, allowing businesses...Read More
SEO for beginners: Essential tips for creating an SEO-friendly website
In today's digital marketing era, it's crucial to optimize your website according to search engine ranking algorithms to attract traffic. Organic searches make up a significant 53.3% of website traffic. This demonstrates the importance of having an SEO-friendly website, which...Read More
SMM for beginners: A complete guide to understanding how Facebook ranks content
Facebook is a trailblazer in the dynamic world of social media, uniting billions of users worldwide. An intricate algorithm shapes content presentation on feeds, stories, and reels behind the fluid scrolling experience. It creates a one-of-a-kind content journey that... Read More
SEO for beginners: Importance of keyword strategy in SEO
A proper SEO keyword strategy is crucial for achieving business goals. It involves conducting thorough keyword research to prepare a keyword list and segregating them into primary & secondary keywords to be used in the website content. These keywords can be used at various... Read More
SEO for beginners: Ultimate guide to successful link building strategies
As search engines ranking algorithms become sophisticated, the dynamics of link building also change, making it crucial for businesses and individuals to keep up with the latest marketing trends. Link building is an essential component of digital marketing... Read More
SMM for beginners: A guide to performing a YouTube channel audit
Do you know Youtube is the widely used free video service among US internet users across all generations. It is the most widely used social media platform for information, entertainment and content creation especially among Gen Z and millennials. 85% of teens use Youtube... Read More
SEO for beginners: A guide to SEO content optimization to enhance website ranking on search engines
Creating engaging content is an essential aspect of digital marketing. However, just creating great content is not enough, as regularly updating it is equally important. With intense competition for website visibility on search engine results pages (SERPs), it is... Read More
PPC for beginners: Digital ad spending forecast for south-east asia 2024
In the dynamic landscape of Southeast Asia's digital marketing economy, the year 2024 promises to be a pivotal moment for advertisers and marketers alike. As businesses continue to adapt to evolving consumer behaviors and technological advancements, the digital ad spending... Read More
SEO for beginners: A complete guide to the importance of local listings in SEO
In today's rapidly changing digital marketing landscape, it is crucial for businesses to master local SEO to increase brand awareness among their target audience. With online search results becoming a primary source of consumer decision-making, it is essential to ensure... Read More
SEO for beginners: 101 guide to essential on-page SEO tips
In today's digital world, having an online presence is crucial for any business to grow. However, just having an online presence is not enough. Search engine optimization includes on-page, off-page, and technical SEO that marketers need to focus on to enhance the website's... Read More
SEO for beginners: How can offshore SEO services help your business?
In today's technology-driven landscape, SEO rankings play a crucial role in the progress of any website. To stay competitive, companies must embrace the digital transformation of their business and put in efforts to manage it profitably. One of the most important... Read More
SMM for beginners: New update to Meta Ads location targeting
Staying at the forefront of innovation is essential in the ever-changing field of digital marketing. Be it PPC campaigns, SEO campaigns, or social media marketing, it is crucial to analyze the latest digital marketing trends to lure the target audience into taking the... Read More
SEO for beginners: A complete guide to build brand identity through content marketing
In today's digital landscape, it's not enough to simply exist as a business. Building a distinctive brand identity is a necessity for success. Around 29% of marketers use content marketing to promote their brand and meet the needs of their customers. This method... Read More
Marketing for beginners: A complete guide to go-to market strategy
A go-to-market (GTM) strategy is a carefully planned and executed approach businesses use to bring their product or service to the market and attract potential customers. It is a crucial part of a company's overall business strategy and helps determine how it will... Read More
SMM for beginners: A comprehensive guide to social media marketing strategy
In the realm of digital marketing, it is crucial to utilize every significant marketing platform to ensure that none of the target audience is left untouched. Social media marketing is particularly significant in this regard. Social media platforms are effective in... Read More
Search marketing for beginners: 101 Guide to build brand awareness on search engines
With online marketing being different from traditional marketing, businesses need to focus on paid and organic search to increase their brand visibility in today's digital marketing landscape. Paid search helps to attract users through targeted advertising, while... Read More