Digital Marketing Demystified
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PPC for beginners: A complete guide to Google Ads performance metrics
One of the significant advantages of online marketing over traditional marketing is that you can measure the performance of your ad campaigns. The world of paid advertising has evolved significantly in recent years so, monitoring every single penny of the ad budget... Read More
PPC for beginners: 8 PPC trends to boost your advertising strategy in 2022
PPC advertising is subject to dynamic changes in the digital marketing world. For businesses, it is critical to identify and implement trending topics significantly in the PPC strategy to increase traffic, improve engagement rate, etc. The experts need to keep their... Read More
SEO for beginners: A complete guide to Bing SEO
Bing became operational in June 2009 and is the second-largest search engine today. With nearly 3.5 billion searches per day - there is no denying the fact that Google tops the list in the world of search engines. Bing search engine also has come a long way in search... Read More
PPC for beginners: A complete guide to Google Ads Shared Library
The world of paid advertising is ever-evolving, and the largest search engine -Google, provides you with the opportunity to display your PPC ads across multiple range of products like Google Display Network, Google AdSense, Google Ad Manager, etc. With nearly... Read More
SMO for beginners: 8 Facebook Ads mistakes to avoid
There is no denying the fact that Meta (formerly Facebook) is the largest social media platform, thus allowing businesses to get in touch with nearly 2.8 billion monthly active users. With more than 6 million active advertisers on Facebook, businesses of all sizes... Read More
PPC for beginners: A complete guide to Microsoft Advertising
Most businesses see Microsoft Ads as an afterthought once they have advertised on the largest search engine - Google. There are Microsoft's three popular search engines where Bing PPC ads operate: Bing, Yahoo, and AOL. With Bing Ad campaigns, your content is shared... Read More
Analytics for beginners: A complete guide to attribution reports in Google Analytics
With intense competition in the digital marketing world, you need to have a complete report of how your ad campaigns are performing. Working on an attribution report, you can figure out how the customers navigate through different sections on your landing page... Read More
PPC for beginners: A Complete Guide to Google Shopping Ads
In this blog, we will acquaint you with the working knowledge of Google shopping Ads and how you can use it to maximize conversions and profit. Shopping ads enable the customers sitting at one end of the world to buy the products from another end of the world... Read More
PPC for beginners: A complete guide to types of Google Ads
With 3.5 billion Google searches per day, digital marketing agencies cannot miss the opportunity to advertise on the largest search engine – Google. There’s no secret to the fact that the more targeted and focused your ads are, the more clicks you generate and... Read More
PPC for beginners: A comprehensive introduction to LinkedIn Ads
With nearly 3.6 billion social media users and growing, choosing the right social media platform for advertising is paramount to the success of a digital marketing agency. While various other social media platforms like Facebook, Instagram, etc. also have a huge number... Read More
SEO for beginners: 20 Tips to Optimize SEO Campaign
Search engine optimization (SEO) is one of the key elements of any digital marketing strategy. Before you launch an SEO campaign, you need to work on an SEO plan & strategy that accomplishes your set goals like making the visitors finally convert into customers... Read More
SEO for beginners: A complete guide to SEO benefits of SSL certificate
Consider your website to be a virtual catalogue of products and services that you are offering through your business. Hence, it’s pertinent that your website is user-friendly and responsive while being captivating enough to make the visitors stay. Another important... Read More
PPC for beginners: 20 tips to improve PPC campaign performance
In today’s digital era, internet users wish to receive knowledge, watch videos, do shopping, buy products, avail services, etc. all at a single click. Empowered by mobile devices, tablets, etc. online services are accessible 24/7 from anywhere and also presents... Read More
PPC for beginners: A complete guide to YouTube ads campaign management & optimization
With nearly 2 billion monthly active users, it’s fair to assume that YouTube has a pretty diverse user base and your business can likely connect with your target audiences. Nearly 500 hours of video are uploaded to YouTube every minute, and it feeds over 1 billion... Read More
PPC for beginners: How through white label services we offer complete PPC solution
In pay-per-click services, you have to pay money for every click made on your ads. When speaking of PPC ads in marketing, all companies focus on the fact that their money is not getting wasted and the clicks on the ads generate revenue for the campaign. They plan and... Read More
PPC for beginners: A complete guide to Google Ads relevance
In today’s technological world, digital business is all about nurturing a long-term relationship with your customers. The fact that nearly 1 million businesses are using Google ads should be enough to let you in on the impact that PPC ads have on consumer behavior... Read More
SEO for beginners: A complete guide on SEO outsourcing to India
When we create different types of websites like e-commerce, commercial, blogs, etc., we wish to see our website rank at the top. But do you think that it is something that can be achieved overnight? Perhaps not. There are many factors involved that affect the website... Read More
PPC for beginners: A comprehensive introduction to YouTube Ads
Almost every user wishes to have information in the video form, as this keeps their attention engaged in the content, they find it easy to navigate and relate with the description being provided. With the growth of technology, this is the era of videos and YouTube... Read More
PPC for beginners: Complete Guide to Google Ads Change History Tool
Have you ever wondered what changes you made in your Google Ads account that helped to improve your ad position & ad rank? What changes were made that made the ads appear on top SERPs (search engine results pages) position in paid results section? Well, now there is a... Read More
Social media for beginners: A complete guide to social media marketing
A little over a decade ago, internet was just a source of information, but with changing times it has become increasingly social. With the rapid growth in technology, and the advancement in availability of internet, the marketing facilities have also come at the ease... Read More