With online marketing being different from traditional marketing, getting quality traffic is easier said than done. Website traffic is vital for business growth as it helps marketers achieve desired marketing goals. With the increase in social media platforms, you can work on social media marketing to target these users and increase website traffic. Whether you are running PPC ads, e-commerce PPC ads, email marketing campaigns, etc., website traffic is critical. Most of the plans & strategies to achieve the desired goals can be achieved when the relevant target audience reaches the web page. In this blog, we will dive deep into understanding the importance of website traffic and essential tips to increase it.
What is website traffic?
Website traffic is the number of visitors to your webpage. With the help of website traffic, you know how many users visit your website and how many users get converted. With the help of multiple SEO tools, you can determine website traffic. The essential point here is that the more website traffic you have, you can work on buyer persona to grab the user's attention and increase sales.
With more pageviews to your website, you need to ensure that your website is optimized well so that the target audience takes the intended action. The unique pageviews tell how many users visited the page. With the help of the Google Analytics tool, you can determine the traffic on the page and see the number of users that visit your website. The basic idea behind increasing website traffic is that the higher the website traffic, the higher the conversion rate. However, when you use a free website traffic generator tool, you see that more traffic comes to your website but has a lower conversion rate. It happens due to the fact the audience targeting is not done appropriately. Organic traffic is free, so many users are just doing window shopping, which increases the impression share but decreases the conversion rate.
Tips to increase website traffic
1. Content creation - To increase website traffic, you need to focus on content creation that entices the target audience. The more engaging the website content, the higher the chances of the visitor getting converted into a customer. When a user reaches the webpage, the first point of contact to know more about the business offerings is provided with the page content.
You need to focus on writing engaging content that grabs the user's attention and makes a move ahead on different website pages. Be it any form of online marketing like running PPC ads, email marketing, content marketing, search engine optimization techniques, etc., content plays a crucial role. When you have unique content on your website, the chances of the users taking the desired action increase.
Writing unique website content is one of the essential points that need to be focused upon by marketers. When you write great content on the website, there are chances that the users will select your website for the keywords or search terms entered. You can get in touch with content specialists to write great content and also outsource content marketing services. Inbound marketing focuses on attracting the right people to your website, and it can be done through guest posting, blog posting, etc. To have the best content for your website, you need to focus on the buyer persona and touch on the unique selling point of the users. It helps to build brand awareness, and more users feel that the business creates content per the user's needs. To identify these areas, you need to conduct SEO keyword research to analyze which areas need to be targeted.
2. Quality backlinks - The next essential point to increase website traffic is getting quality backlinks. As in link building, you focus on getting quality links from the relevant websites to improve the domain authority, spam score, etc. similarly, you need to focus on getting quality backlinks to increase website traffic.
Backlinks to your website are essential as it helps in building brand awareness. The more the users are aware of the brand name, the higher the chances of them clicking on the website for search queries. When you have quality backlinks to your website from multiple websites, the users feel that the website is authentic. The quality backlinks to your webpage increase users' trust in your business. Providing users with the best products or services helps promote your website to the near & dear ones, which helps in peer-to-peer marketing.
Getting quality backlinks to your website acts as valuable votes from other websites that inform search engines that your page content is valuable and can be trusted. Even when focusing on omnichannel marketing, you must ensure that the online platforms you choose are relevant. So that when they mention your brand name in blog posts, articles, etc., your online presence is not affected.
3. On-page SEO - The next essential point to focus on for businesses is on-page SEO. With the help of search engine optimization techniques, you work on optimizing the website so that your website ranks higher on the SERPs. The on-page SEO techniques are essential to be focused on as they help gain organic traffic. As in a PPC ad campaign, you focus on improving the ad rank & position; similarly, you need to focus on improving the performance of essential SEO metrics. The better the SEO metrics perform, the higher the chances of achieving the desired results.
On-page SEO refers to optimizing web pages to improve ranking on the SERPs. Some of the essential points included in on-page SEO are high-quality content, eye-catching headlines, HTML tags, optimizing images, etc. On-page SEO includes the essential KPIs that marketers can work on to improve its performance. In contrast, off-page SEO includes working on pointers that are done off a website to improve the website's performance. Some of the points in off-page SEO include building backlinks, enhancing brand searches, increasing engagement rate, etc.
4. Local SEO - The next essential point that you need to focus on to increase website traffic to your page is focusing on local SEO. With the increase in the number of users on search engines and social media platforms, you cannot miss out on the opportunity to target the relevant audience for your business. However, when your business targets local users, you need to focus on local SEO.
Local SEO is a search engine optimization strategy that includes working on strategies to help websites be more visible to appear in the local search results. When running PPC ad campaigns for local businesses, as you focus on running local service ads, in the same way, you need to focus on local SEO for your websites. With intense competition in the digital marketing world, it is essential to drive traffic to websites, and at times the users associated with your business are locally located. So, it is essential that you run local SEO campaigns to target these audiences.
When you run local SEO campaigns, you need to conduct keyword research targeting your website for local search queries. It helps to know more about the user search behavior so that you work on SEO strategies to improve your website ranking locally. You can also consider performing an SEO audit so that you get to know more about the type of keywords that the users search for locally.
5. Internal linking - The next essential point that you need to focus on in increasing website traffic to your website is internal linking. With the increase in the number of pages on the website, there are chances that the ranking of the website pages may be affected. So, to ensure the page visibility on the website is not affected and the traffic is not reduced, you need to focus on internal linking. When you have multiple pages on the website, you must ensure that there are internal links from one page to another page.
As you focus on link building to increase website authority and build brand awareness so that your website presence among the target audience enhances. Similarly, you need to focus on internal linking so that the multiple pages on your website are internally linked and grab the user's attention, which takes them from one page to another. When the user navigation on the website increases from one page to another, the chances of the user taking the desired action increase. It helps the users to spend more time on the website, and they get to dig deep into the product or services being offered. There is also a focus on external linking that helps to promote your brand in the relevant field. The same is done with advertising on the Google Display Network in PPC ads. So, to drive traffic to the website, you must dwell on increasing internal links and gaining users' trust.
6. Technical SEO - The next essential point that needs to be focused on to increase website traffic is technical SEO. It refers to website and server optimizations that help search engine spiders index & crawl your website more effectively, which helps in improving organic traffic.
Technical SEO is an essential point marketers should focus on as it highlights the performance of SEO metrics. Different businesses have different marketing goals, and the performance of these SEO metrics depends on the plan & strategy made by the marketers. With the help of a technical SEO audit, you can work on highlighting the performance of SEO metrics that do not perform well. You can test the crawlable of the website by creating an XML sitemap, maximizing your crawl budget, optimizing your site architecture, setting a URL structure, utilizing robots.txt, adding breadcrumb menus, SEO pagination, checking your SEO log files, etc.
7. Using keywords strategically - The next essential point that needs to be focused upon is the use of keywords. Keywords are the search terms or phrases that users enter in the search tab. There are many types of keywords searched by the users which can be categorized as short-term keywords or long-term keywords. Using the keyword generator tool, you can determine the keywords that are searched by the users and then determine which keywords are relevant to your business. You can also select the keywords based on search volume.
As in a PPC ad campaign, you have a wide range of keywords to choose from; you decide which keywords to keep in your ad group and which keywords to exclude. These keywords can be categorized into exact match keywords, broad match keywords, and phrase match keywords. In the same way, you need to focus on choosing the relevant keywords so that the target audience chooses your website for the keywords or search terms entered. You need to ensure that you focus on avoiding keyword cannibalization so that the website does not have keyword stuffing. You must ensure that your page is not loaded with keywords, which may lead to spamming. This way, the search engines also get confused about which pages they should use for the keywords or search terms entered. The more relevant keywords that your SEO campaigns target, the better the chances of higher website ranking on the SERPs. This ultimately leads to increasing website traffic. So, as a digital marketer, you must focus on choosing the keywords smartly.
8. Implementing schema markup - After choosing the relevant keywords, you now need to focus on implementing schema markup. There are nearly 1.13 billion websites in the world as of Feb 2023. So, it becomes quite critical to make your website more visible to search engines. When the websites are easily crawled & indexed by the search engines, they get to easily know about the products or services that your business offers. To make your website visible to search engines, you need to focus on implementing schema markup.
Schemas on the page are essential as they define the cognitive structure of the website. Implementing schemas on the page makes it easier for search engines to display your webpage for the keywords or search terms entered. It eases the work of search engines and also helps in increasing the visibility of different website pages. With the rise in the number of websites, businesses now focus on implementing schemas so that their marketing efforts do not go in vain. As in PPC ads, you focus on ad relevance so that the ad content matches the page content. It helps to reduce the bounce rate of the business. In the same way, you need to focus on implementing schemas so that your page visibility increases and the relevant page is shown to the target audience.
9. Promoting content on social media - In today’s digital world, having a social media presence is essential. Users today spend time on social media, and no business would miss out on the opportunity to target these audiences. You need to focus on writing engaging content for these social media platforms. The more enticing the content on these platforms, the higher the chances of the users to click on the website and reach the page, which ultimately leads to increased website traffic. So, with SEO techniques, running campaigns on these platforms becomes essential.
Social media platforms today entice the target audience. When promoting content on these platforms, website marketers need to ensure that there is a unique content on the social media posts. With great content, you can lure the target audience into marking a click on the posts. You can also outsource social media marketing services and have content specialists working on your social media posts.
10. Optimizing CTR - The essential point that any business focuses on is the click-through rate. When you have users reaching your website, you need to ensure that they convert. You must notice on the point that they just do not navigate through different pages on the website and leave without taking any desired action. This would lead to increasing the bounce rate of the website.
To get the work done by the SEO specialists, you can outsource conversion rate optimization services and have an increased website conversion rate. So, you need to have the best product descriptions that convey the relevant message to the target audience. This would help in increasing the conversion rate and boosting website traffic. You can also ask for ratings & reviews from the users so that the necessary website optimization steps can be taken.
Conclusion
Generating quality website traffic is the core essential focused upon by all-size businesses. With such a wide range of audiences on search engines, there is no guarantee that they would choose your website for the product or services offered. Having said this, it is also not impossible to make these audiences click on your website for the keywords or search terms entered. With proper planning & strategy, you can grab the target audience's attention and ensure they take the desired action after reaching the webpage. To get quality traffic to your webpage, you can get in touch with a digital marketing company with expertise in SEO services, small business SEO, white label SEO reports, SEO copywriting, SEO analytics, and experience an increase in website traffic.
References:
• 39 Ways to increase traffic to your website
• 30 Ways to drive traffic to your website