Digital Marketing Demystified
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SEO for beginners: A complete guide to keyword funnel
According to the data presented by the world bank, 72% percent of the total US population was using the internet in 2010, which became 91% by the arrival of 2020. It means there is a 19% positive change during a decade. These stats indicate that the number of users... Read More
SEO for beginners: Top YouTube SEO strategies to enhance video ranking
“A picture is worth a thousand words” is a famous adage often used to describe the effectiveness of visuals over written words. In the same way, a video is much more than that. As a result, 59% of executives would prefer watching videos over reading texts as it... Read More
SEO for Beginners: A complete guide to SEO-friendly URL structure
While developing a website or creating a webpage, you have to be very careful that the content on the page is well written and optimized, headlines according to the SEO best practices, and everything on the page is according to the SEO guidelines. But have you ever... Read More
SMM for Beginners: A comprehensive introduction to Instagram Ads
Businesses already involved in PPC advertising or just starting, today's digital advertisers know the importance of social media advertising. With multiple social media platforms to run Facebook Ads, LinkedIn Ads, etc., the social media buzz Instagram is also not behind... Read More
SEO for beginners: 8 tips to increase branded search traffic
Search engines fosters websites that make continuous efforts in their marketing strategy to keep the interest of the user engaged and focus on buyer persona to drive traffic to their website. With people spending more time than ever you need to optimize your website... Read More
Analytics for Beginners: How to Reduce Bounce Rate of Any Website
With dynamism in digital marketing, the consumers dictate the online marketing world, looking for products or services with the latest SEO trends, PPC trends, e-commerce trends, etc. As there is intense competition in the online marketing world, it becomes more... Read More
PPC for beginners: The ultimate guide to PPC ads cost-per-click
The world of digital advertising encompasses many critical metrics to analyze the performance of PPC ads. In the digital marketing world, as there is intense competition in search engine optimization to rank higher on the search engine results pages, similarly, PPC... Read More
SEO for Beginners: E-commerce optimization tactics to boost online conversions
The e-commerce industry, which involves selling & purchasing products with the help of online platforms, has now become the most popular way of shopping. The fact that proves this statement is that now global e-commerce has jumped to $26.7 trillion and increasing... Read More
SEO for beginners: Understanding the importance of crawl errors & crawl budget in SEO
With the increasing number of websites or web pages, it becomes challenging for search engines to crawl and index web pages. The web now has almost 2 billion websites, and the number of pages can go up to trillions; thus, it would not be wrong to say that the internet... Read More
PPC for beginners: How Google AI-based tools and technologies help in getting better leads & conversions
The world of digital marketing is not left untouched by the profound changes in technology. Search engines continuously keep updating to enhance the user experience and provide the most relevant results to their users. In the past few years, we have seen several changes... Read More
SEO for beginners: Understanding Google E-A-T & how does it influence SEO?
Improving the website's ranking is one of the critical parts of digital marketing that every company desires when promoting its products or services online. The reach of the internet and the availability of numerous users provide the scope of enlarged opportunity... Read More
PPC for beginners: Tips to enhance user experience in PPC advertising
In any form of digital marketing like PPC advertising, social media marketing, etc., giving worth to the user's satisfaction is utterly essential. Providing the target audience with value to their search intent is a great way to boost their engagement on your website... Read More
Analytics for Beginners: The most misunderstood Google Analytics metrics
While traditional and digital marketing both have pros and cons, selecting between the two is a business choice. With the increase in technological advancement, the fact that online marketing is at par cannot be put aside. With multiple benefits of online marketing... Read More
PPC for beginners: 101 guide to PPC management
The ongoing growth of digital marketing with a kickstart due to covid-19 has made it necessary to advertise products and services online. The internet has grasped the hold on the ways marketing is done and has overpowered traditional marketing because of the several... Read More
PPC for Beginners: A complete guide to Google Merchant Center
The raised online engagement has paved the way to increased competition in the offline and online marketplace, as it has become one of the most favorable platforms for users. This surge in the internet market has opened the door to enormous business opportunities... Read More
Understanding TAM SAM SOM and how to calculate it
TAM SAM SOM is essential for any company to start a business or serve a product to their target audience. It helps provide an adequate user experience and run a successful business. To understand the potential of any business, the estimation of TAM SAM SOM is essential... Read More
SEO for beginners: A complete guide to keyword mapping
There are several integral parts involved in drafting a brilliant SEO marketing strategy. Digital marketing is an umbrella term that encompasses various aspects, and one of them is SEO. For a positive SEO result, i.e., to rank high in search engine result pages... Read More
How are keywords and search terms different
One of the biggest challenges in digital marketing is to be completely aware of the large set of terminology. Whether it is search engine optimization or PPC advertising, numerous terms intend to have the same meaning but are different in practice. Even among experienced... Read More
SEO for beginners: Essentials to make perfect white label SEO report for clients
Running an effective SEO campaign is necessary to be successful in digital marketing. But how do you know whether your SEO campaign is effective or not? You need to regularly monitor the SEO metrics to track the performance of the website. Eminent management thinker... Read More
SEO for beginners: The ultimate guide to creating a detailed buyer persona
The most effective way to enhance revenue generation for any brand is to understand the needs of the target audience and work on creating a buyer persona. Every brand now focuses on product development or boosting content marketing by enhancing customer satisfaction... Read More