Digital Marketing Demystified
Get news and views on digital marketing
learn with us SEO, PPC, Web Analytics
and other digital marketing techniques
SEO for beginners: What is website traffic and how to increase it?
With online marketing being different from traditional marketing, getting quality traffic is easier said than done. Website traffic is vital for business growth as it helps marketers achieve desired marketing goals. With the increase in social media platforms, you can... Read More
SEO for beginners: How to effectively disavow links
There are nearly 1.13 billion websites in the world as of Feb 2023. However, only 18% of websites are active, and a staggering 82% of websites are inactive. It means that not all websites achieve the desired marketing goals and then become inactive. It happens due to... Read More
PPC for beginners: How to conduct PPC keyword research
When running PPC ads, wasting even one cent on an ad that does not perform well signifies that the ad performance needs to be enhanced. One of the ways to improve the performance of the PPC ads is choosing the most relevant keywords that attract potential users to the... Read More
PPC for beginners: The ultimate guide to Facebook Ads targeting options
Social media has brought a drastic change in how digital marketers and online users communicate. With nearly 2.74 billion monthly active users, Facebook provides you with the option to get in touch with a wide audience. Facebook Ads provide you with a massive array of... Read More
PPC for beginners: Essential PPC metrics to track for PPC ads
In the digital marketing world, online advertisers live and breathe in a competitive world dominated by data. With online marketing being different from traditional marketing, advertisers leverage the power of data in their plan & strategy to achieve their desired... Read More
PPC for beginners: Common PPC mistakes ruining the performance of PPC ads
The largest search engine, Google, disabled a whopping 2.3 billion ads in 2018. With Google's algorithm continuously changing, you must keep optimizing the PPC ads in sync with these changes. It helps to have a better ad rank & position, build brand awareness, etc.... Read More
SEO for beginners: A complete guide to the importance of organic traffic
It’s estimated that the largest search engine Google receives approximately 63,000 search queries every second. It accounts for nearly 5.6 billion daily searches and approximately 2 trillion global searches annually. Online marketers need to work on a plan & strategy... Read More
SEO for beginners: A complete guide on backlink audit
Running effective SEO campaigns involves analyzing the performance of multiple SEO metrics regularly. One vital off-page SEO factor to keep an eye on is backlinks to your website. Getting backlinks from authoritative websites is good for a website as it helps increase... Read More
SMM For Beginners: SMO: A complete guide to Facebook Ads optimization
Technological advancements have led to an increase in the number of social media marketing platforms. It has led advertisers to gravitate towards running PPC ads on these online platforms. The advertisers leverage the power of running paid ad campaigns on the social... Read More
SEO for beginners: What are SEO backlinks and the best strategies to earn them?
With the advancement of technology and the increase in online users, the number of websites is drastically increasing. However, not all websites are trustworthy and can be relied upon to get backlinks. So, concepts like E-A-T help Google check the website's... Read More
SMM for beginners: A complete guide to Facebook content marketing strategy
The world of social media marketing has multiple online marketing platforms like Facebook, YouTube, Instagram, and many others. Whether it is running PPC ads on these platforms like Facebook Ads, YouTube Ads, LinkedIn Ads, etc., or using search engine optimization... Read More
PPC for Beginners: A complete guide to Performance Max campaign
With the increase in the number of PPC advertisers, search engine Google keeps rolling out new changes in the ad campaign. Some of the updates by Google include responsive ads becoming the default type for expanded text ads, broad match modifiers being incorporated... Read More
PPC for Beginners: 8 Top strategies to optimize PPC ad campaign
Pay-per-click advertising is turning out to be a promising method of online advertising for all types of businesses. In the digital marketing world, running PPC ads helps to build brand awareness, generate leads, increase sales, etc. Whether running ads on social media... Read More
SEO for beginners: A complete guide to keyword funnel
According to the data presented by the world bank, 72% percent of the total US population was using the internet in 2010, which became 91% by the arrival of 2020. It means there is a 19% positive change during a decade. These stats indicate that the number of users... Read More
SEO for beginners: Top YouTube SEO strategies to enhance video ranking
“A picture is worth a thousand words” is a famous adage often used to describe the effectiveness of visuals over written words. In the same way, a video is much more than that. As a result, 59% of executives would prefer watching videos over reading texts as it... Read More
SEO for Beginners: A complete guide to SEO-friendly URL structure
While developing a website or creating a webpage, you have to be very careful that the content on the page is well written and optimized, headlines according to the SEO best practices, and everything on the page is according to the SEO guidelines. But have you ever... Read More
SMM for Beginners: A comprehensive introduction to Instagram Ads
Businesses already involved in PPC advertising or just starting, today's digital advertisers know the importance of social media advertising. With multiple social media platforms to run Facebook Ads, LinkedIn Ads, etc., the social media buzz Instagram is also not behind... Read More
Analytics for Beginners: How to Reduce Bounce Rate of Any Website
With dynamism in digital marketing, the consumers dictate the online marketing world, looking for products or services with the latest SEO trends, PPC trends, e-commerce trends, etc. As there is intense competition in the online marketing world, it becomes more... Read More
SEO for beginners: 8 tips to increase branded search traffic
Search engines fosters websites that make continuous efforts in their marketing strategy to keep the interest of the user engaged and focus on buyer persona to drive traffic to their website. With people spending more time than ever you need to optimize your website... Read More
SEO for Beginners: E-commerce optimization tactics to boost online conversions
The e-commerce industry, which involves selling & purchasing products with the help of online platforms, has now become the most popular way of shopping. The fact that proves this statement is that now global e-commerce has jumped to $26.7 trillion and increasing... Read More