The world of digital marketing is not left untouched by the profound changes in technology. Search engines continuously keep updating to enhance the user experience and provide the most relevant results to their users. In the past few years, we have seen several changes in the online marketing world, and digital marketers need to be constantly updated with these to achieve the desired goals like lead generation, increasing sales, etc.
With the introduction of technologies like Google AI, machine learning, the Internet of Things (IoT), and personalized results, it takes time for advertisers to generate leads, get conversions and finally create sales for the business. But the main question is where advertisers need to catch up in their marketing strategy, preventing them from achieving the desired goals. Most advertisers outsource lead generation or outsource CRO service from a renowned digital marketing company that helps them achieve their targets. In this blog, we will discuss the effective Google Ads campaign strategies you should follow to generate leads. We will also discuss Google AI technology, its future in online advertising, and how you can use it to enhance user experience and run effective Google Ads campaigns.
What is Google AI technology and its future?
AI stands for Artificial Intelligence, where machines learn to think and work on their intelligence without being explicitly programmed. AI identifies and learns patterns in the data and works according to them. Many users believe that we have no relation with AI, but if you use Google & its services, you are already using artificial intelligence as most of the Google services are based on it. Google and other technology giants are already investing in AI to make their work easy and provide better results to their users. For example, the Google Translate feature works on AI to provide real-time text and speech translations. Now, most of Google and its services are made of AI, machine learning, personalization, etc. It is not wrong to say that these are the future of the internet world. Thus, advertisers must work in correlation with these technologies for better conversion rate optimization, Google lead generation, better sales, and business growth. Some of the benefits of AI which enhance the performance of online advertising are the following:
• You can spot current trends in the marketing or the business you are involved in to make better-informed decisions.
• One of the main benefits of artificial intelligence is the accurate prediction in which you can make practical & fast decisions, which is crucial in advertising.
• In digital marketing, competition analysis or monitoring your performance is crucial, and this practice becomes easy & automated with the help of Google AI.
• Artificial Intelligence is the automated technology in which you can distribute your responsibilities with machines. Thus chatbot technology is beneficial in easing your workload of handling customers' queries.
• AI provides more space and resources to analyze your data better, find relations, and utilize them to enhance user experience, conversion tracking, and Google lead generation.
How to generate leads & conversions with Google AI?
1. Optimize your website - The website is the first point of interaction where a web user can interact with your business and learn more about your features and services. Thus it needs to be well optimized and follow best SEO practices at any cost to mark your presence in the Internet world. It should be fast, have better navigation, quality content, describe your features and services, optimize contact details, optimize keywords, rank for your targeted queries, optimize for mobile users, etc. And the good part is that many AI-based software and tools available would significantly help achieve the above-discussed practices. Also, you can outsource lead generation services, outsource CRO, SEO services, and PPC services which would help rank higher across SERPs and generate high Google Ads conversions.
2. Boost your content marketing efforts - Content marketing is one of the most relevant and practical strategies that help advertisers present their features and services to users in the most appealing way possible. Creating relevant and persuasive content can help establish communication with new users and is a proven method for customer retention, writing compelling ad copies, remarketing strategies, etc. Nowadays, content marketing does not only limited to writing a lengthy blog post; instead, you can also include videos, pictures, infographics, podcasts, GIFs, etc., to enhance communication with the audience. AI-based software like Grammarly, SEMrush, etc., are trendy for content marketing.
3. Focus on personalization - The more you personalize, the higher your chances of online marketing succeeding. Personalization may be based on location, age, gender, search history, interests, profession, etc. Google display ads, Google search ads, video ads, mobile ads, or even the organic results appearing on the SERPs are personalized. Increasing the level and areas of personalization is directly related to the high Google Ads conversions and lead generation. Apart from these, enhanced user experience is also the result of a better personalization strategy based on technologies like AI, designed to examine and find patterns in the data to boost your Google advertising performance.
4. Create automated Email campaigns - Email marketing strategy is an evergreen digital marketing method that always helps achieve the desired results. And if you are running personalized automated email campaigns, you are already playing on the next level. This can be a great technique to connect with the new users of your business and engage the existing ones by regularly sending them promotional emails describing the benefits that users would get if they choose your services. With technologies like AI, you can leverage the maximum benefits of email marketing that increase the effectiveness of your Google advertising, such as Google display ads, Google search ads, etc. Email marketing is super helpful; you must use it as your weapon to survive in the vast competition of the marketing world. You can get started by outsourcing our email marketing service, and read our blog on email marketing strategy for more detailed information.
5. Leverage chatbot technology - What better marketing strategy than communicating with customers directly? This gives a good idea about the issues faced by the user in your business, features & services that users find interesting, feedback, or any improvement that needs to be done. But serving a huge audience is challenging, and this requires a large customer assistance team, which may only be possible for some businesses. And here comes the technology that saves you from this unwanted situation. Using the chatbot technology, which is already in use and so helpful, you can assist your audience 24/7. Customers feel that they are directly interacting with the human assistant without a time delay. This technology greatly enhances your business's user experience and positively impacts the users. You can also add a section of the frequently asked question that answers the customers' most common queries in advance.
6. Focus on keywords to attract your ideal customers - Targeting your business's relevant keywords is crucial in getting Google Ads conversions. For paid campaigns, accurate bidding on the keywords is the master strategy that helps increase Google lead generation and conversion rate optimization. The search engine algorithm searches for the keywords used in your meta title, meta description, H1, content on the page, etc., to serve its user with the most accurate search results. This keyword research and optimization must practice to get a better ROI on your ad spending and running a Google Ads campaign.
7. Create targeted ad campaigns - Many businesses have excellent services that are helpful for users. However, they need to catch up in adding new customers to the business and retaining the old ones. One of the many possible reasons for this is they need to understand their targeted audience; different businesses have different customer bases, so it becomes crucial to identify the business's potential customers. Only then can you frame a marketing strategy that helps target and retain customers. Conducting complete marketing research, understanding your potential customers, understanding their queries & needs, and then addressing them with your services to provide their helpful solutions is the core of all marketing strategies.
8. Use remarketing to reach more customers - Remarketing, also known as retargeting, is the digital marketing strategy in which businesses connect and target only those users who have visited the website. According to marketing experts, remarketing tends to gather more conversions and have a higher ROI than targeting a new user. Thus, using remarketing to leverage the benefits of remarketing to reach customers would work best in increasing your Google Ads conversions. You only need to specify the users most suitable for displaying ads as part of the retargeting strategy. For this, you need to analyze the data you have gathered with the help of the data analysis tools & software, and Google AI-based software would prove to be super helpful in this context.
9. Gather and analyze data - To a great extent, successful digital marketing depends on the proper collection and analysis of data. In Fact, Google display ads, Google search ads, or the effectiveness of any Google Ads mostly depends on data analysis, defining a strategy, and proper execution of it. Google Analytics is a great tool to get started that provides website conversion analysis, competition analysis, digital analytics, etc., helping to take your business to the next level. The more efficiently you handle these tasks, the more it will benefit your business growth and Google lead generation.
How to gain leads with the help of Google Adwords
Google Adwords is one of the most popular online advertising platforms where you can run your advertisements and reach a broad range of audiences. While running ads on Adwords, most advertisers are concerned about two things:
• Increasing the conversion rate
• Reducing the cost per conversion
Here we will discuss how to generate leads and improve your Google Ads conversions with the help of platforms like Google Adwords.
1. Optimize your landing page - Optimized landing pages help in increasing your website conversions. A landing page is a webpage where a user lands after clicking on the ads you are running. In the paid advertising campaign, the significance of the landing page is very high as it decides how a user interacts with your business. Thus your landing page needs to be optimized according to the PPC guidelines; every element on your landing page can and should be tested. For example, you could test the CTA placement, shape, color, headline, images & videos, offerings, etc.
2. Use compelling ad copies - Compelling ad copies optimized with proper CTA have the potential to raise your click-through rate. Each click will make a meaningful impact and improve your quality score. Quality score is important, not only because it’s a key indicator of your past PPC campaign performance but also because it’s a great way to predict the performance of your future campaigns. Next, you should align the ad copies with your landing page to keep a better user experience.
3. Implement click-through rate best practices - Click-through rate is one of the crucial metrics that need to be tracked to measure the effectiveness of your running ads. Find the ways below that could boost your CTR, lower your cost per conversion and ultimately improve your sales graph or help meet your website's specified goal:
• Use title capitalization in your ad copy
• Be mindful of your ad placement
• Do A/B testing
• Highlight the urgency to click on the ads
• Optimize headline and copy
• Use emotional words, etc.
4. Group and Organize Your Keywords - Optimized keywords strategy can help improve your quality score, reduce the cost per click, rank for more searched queries, etc. Your PPC strategy can only be completed by effectively grouping and organizing your keywords. Thus defining a proper keyword strategy by grouping and organizing it and regularly monitoring its effectiveness is crucial.
5. Keep a customer-focused approach - A successful digital marketer and advertiser both know that the customer is king in any business. A strategy or campaign will only work if you define it by putting the customer at the center of it. Thus it is recommended to put the customer's ease and convenience first and focus on using a customer-focused approach rather than on generating high revenue in the business.
Wrap up
With the help of technological innovation and using advanced software & tools, businesses can make a huge profit. Similarly, Google AI is highly relevant & practical in digital marketing as the AI lead generation software provides real-time information about the campaigns you are running. The more precisely you can measure the ad campaign's performance, the better the chances you can improve and scale up your business ROI.
If you are looking for PPC services, white label SEO services, outsourcing lead generation, outsourcing CRO, content marketing services, social media marketing services, local service ads, etc., contact us freely, as we provide best-in-class, cost-effective services.
References
• How to get better leads and conversions with Google’s AI
• 8 practical tips for doubling your Google Ads conversion rate