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PPC for beginners: 10 advanced strategies to optimize Google Ads account
Having an e-commerce website is an imperative part of your digital presence in the current digital-dominated world. It plays a crucial part in the customer journey—helping you introduce your brand, engage users, and boost conversions. However, with the rise in... Read More
PPC for beginners: The ultimate guide to Google Discovery Ads
In today's fast-paced digital marketing world, businesses must effectively advertise online to capture their target audience's attention and boost online sales. Google, the most popular search engine, is a prominent player in the tech industry and continuously... Read More
SEO for beginners: SEO copywriting tips to boost content performance and enhance website ranking
With online marketing being different from traditional marketing, it is essential to create engaging content for readers and strategically incorporate keywords & search queries that search engines favor. However, with continuously changing search engine ranking... Read More
SEO for beginners: Essential SEO strategies to optimize website performance
Achieving success with SEO requires dedication, persistence, and a focus on providing your target audience with valuable experiences. In the digital marketing world, a well-optimized website is an absolute necessity for achieving your marketing objectives. Optimizing... Read More
PPC for beginners: 8 Essential landing page optimization tips to increase conversions
When using PPC ads such as Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, etc., not all clicks will result in conversions. One of the primary reasons for this is the lack of optimization on the landing page after the initial click. While pre-click... Read More
PPC for beginners: 8 Steps to attracting paid traffic that converts
Whether you are using search engine optimization techniques, performing content marketing, running social media marketing campaigns, etc., driving traffic to the website is one of the key goals of online marketing. However, with changing consumer buying behaviors... Read More
SEO for beginners: Essential strategies to optimize title tags in SEO
As online marketing is different from traditional marketing, you need to work on every minute to improve the website's ranking on the SERPs. To ensure that your SEO plan & strategy yields the desired results, it is important to avoid falling for common SEO myths. While... Read More
PPC for beginners: Digital ad spending forecast for Australia in 2023
The global online advertising market has taken up a rapid pace after the pandemic Coronarvius and the Australian advertising industry is no exception. According to a report by the IAB Australia online advertising expenditure report, the total advertising expenditure... Read More
SEO for beginners: Top Facebook SEO strategies to optimize your business page
With online marketing being different from traditional marketing, social media platforms have become essential for businesses to thrive and engage with the target audience. With a staggering 1.56 billion daily active users, Facebook remains a powerful social media... Read More
SEO for beginners: Essential SEO marketing strategies during a recession
According to a survey by the World Federation of Advertisers of 43 multinational companies, nearly 30% of advertisers say they’re reducing their ad budgets. 74% of these advertisers say that the economic downturn has led them to make these decisions. Contrary to the... Read More
Social media for beginners: The definitive do’s and don'ts of social media management
Social media marketing has become essential for businesses of all sizes, whether running PPC ad campaigns or SEO campaigns. It allows businesses to connect with their target audience and engage with customers in a more personalized way. Social media platforms allow... Read More
Social media for beginners: An ultimate guide to social media audit
Social media has become an increasingly important part of the digital marketing landscape. Platforms like Facebook, YouTube, Instagram, etc., are poised to become more powerful marketing stages for businesses and offer powerful ways to engage with their target audience... Read More
PPC for beginners: How to a/b test responsive search ads?
There are constant updates by the largest search engine - Google, in the advertising industry, like the introduction of performance max campaigns, responsive search ads becoming the default type for expanded text ads, etc. So, advertisers must be updated with these... Read More
PPC for beginners: Tips to optimize performance max campaign
The Google Ads Performance Max campaign, launched in November 2021, has proved to be a game-changer in the online advertising industry. With its presence across all Google Display Networks, like YouTube, Google Discovery Ads, etc., the Performance Max campaign is an... Read More
SEO for beginners: Mistakes to avoid when choosing the best SEO company
With online marketing being different from traditional marketing, every business today needs to have an online presence. However, simply having a website is not enough. It is imperative that you improve your website's ranking on search engine results pages (SERPs)... Read More
SEO for beginners: Essential link building mistakes to avoid
To enhance website ranking on the SERPs, increasing website traffic, etc., a strong SEO link building strategy is crucial. With the increase in the number of websites in the online marketing world, not all of them are relevant to your business. It thus becomes essential... Read More
Social media for beginners: Social media marketing myths to keep at bay
Social media has changed the online marketing world for advertisers and users. It primarily started as a place for family & friends to connect, but over time has become a vital space for businesses to market their products or services. As of 2023, approximately 4.9 ... Read More
PPC for beginners: UK digital ad spending forecast 2023
The UK's digital advertising landscape has evolved in recent years with the rise in online searches. It has led digital advertisers to leverage online marketing platforms, social media platforms, etc., to run paid ads. Among the pioneers of digital advertising, in... Read More
SEO for beginners: The ultimate guide to increasing organic traffic to your website
92.96% of global traffic comes from Google Search, Google Images, and Google Maps. However, 53.3% of all website traffic comes from organic searches. The stats highlight the importance of organic search and why online marketers need to work on a plan & strategy... Read More
SEO for beginners: The ultimate guide to essential on-page SEO ranking factors
The internet continues to evolve rapidly, and compared to traditional marketing, online marketing is becoming the need of the hour for businesses & users. With so much information available, the largest search engine, Google, would take time to display the relevant... Read More