Digital Marketing Demystified
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PPC for beginners: The ultimate guide to PPC ads cost-per-click
The world of digital advertising encompasses many critical metrics to analyze the performance of PPC ads. In the digital marketing world, as there is intense competition in search engine optimization to rank higher on the search engine results pages, similarly, PPC... Read More
SEO for beginners: Understanding the importance of crawl errors & crawl budget in SEO
With the increasing number of websites or web pages, it becomes challenging for search engines to crawl and index web pages. The web now has almost 2 billion websites, and the number of pages can go up to trillions; thus, it would not be wrong to say that the internet... Read More
PPC for beginners: How Google AI-based tools and technologies help in getting better leads & conversions
The world of digital marketing is not left untouched by the profound changes in technology. Search engines continuously keep updating to enhance the user experience and provide the most relevant results to their users. In the past few years, we have seen several changes... Read More
SEO for beginners: Understanding Google E-A-T & how does it influence SEO?
Improving the website's ranking is one of the critical parts of digital marketing that every company desires when promoting its products or services online. The reach of the internet and the availability of numerous users provide the scope of enlarged opportunity... Read More
PPC for beginners: 101 guide to PPC management
The ongoing growth of digital marketing with a kickstart due to covid-19 has made it necessary to advertise products and services online. The internet has grasped the hold on the ways marketing is done and has overpowered traditional marketing because of the several... Read More
Analytics for Beginners: The most misunderstood Google Analytics metrics
While traditional and digital marketing both have pros and cons, selecting between the two is a business choice. With the increase in technological advancement, the fact that online marketing is at par cannot be put aside. With multiple benefits of online marketing... Read More
PPC for beginners: Tips to enhance user experience in PPC advertising
In any form of digital marketing like PPC advertising, social media marketing, etc., giving worth to the user's satisfaction is utterly essential. Providing the target audience with value to their search intent is a great way to boost their engagement on your website... Read More
PPC for Beginners: A complete guide to Google Merchant Center
The raised online engagement has paved the way to increased competition in the offline and online marketplace, as it has become one of the most favorable platforms for users. This surge in the internet market has opened the door to enormous business opportunities... Read More
Digital Marketing For Beginners: Understanding TAM SAM SOM and how to calculate it
TAM SAM SOM is essential for any company to start a business or serve a product to their target audience. It helps provide an adequate user experience and run a successful business. To understand the potential of any business, the estimation of TAM SAM SOM is essential... Read More
SEO For Beginners: A complete guide to keyword mapping
There are several integral parts involved in drafting a brilliant SEO marketing strategy. Digital marketing is an umbrella term that encompasses various aspects, and one of them is SEO. For a positive SEO result, i.e., to rank high in search engine result pages... Read More
SEO for beginners: Essentials to make perfect white label SEO report for clients
Running an effective SEO campaign is necessary to be successful in digital marketing. But how do you know whether your SEO campaign is effective or not? You need to regularly monitor the SEO metrics to track the performance of the website. Eminent management thinker... Read More
SEO For Beginners: How are keywords and search terms different
One of the biggest challenges in digital marketing is to be completely aware of the large set of terminology. Whether it is search engine optimization or PPC advertising, numerous terms intend to have the same meaning but are different in practice. Even among experienced... Read More
SEO for beginners: The ultimate guide to creating a detailed buyer persona
The most effective way to enhance revenue generation for any brand is to understand the needs of the target audience and work on creating a buyer persona. Every brand now focuses on product development or boosting content marketing by enhancing customer satisfaction... Read More
SEO for beginners: How to optimize for Google’s top stories and news tab
Conducting a Google search is one of internet users' most common digital habits. It can be understood with the point that it owns more than 92% of the search engine market. Google provides answers to almost all the users' search queries which is why it has become the... Read More
SEO for beginners: Why refreshing old content is good SEO measure
Google’s mission is to “organize the world information and make it universally accessible and useful”. As of now, Google has a stock of over 130 trillion pages, but all of them do not get visibility and ranking because they are no longer helpful. The reason for this... Read More
SEO for beginners: Ultimate Guide to Building Links through Blog Commenting
Hey there! Welcome back to the next chapter of ‘Ultimate Guide to Link Building’. In the first session on Ultimate Guide to Fundaments of Link Building we discussed different terms related to Link Building, what is Link Building, its benefits and a list of the Best... Read More
Analytics for Beginners: Why you should link Google Merchant Center to Google Analytics 4
The largest search engine - Google, keeps offering multiple tools to digital advertisers which help turn data into actionable strategies; this, in turn, helps enhance the performance of ad campaigns. Google constantly updates to ensure that digital advertisers have... Read More
SEO For Beginners: Common SEO mistakes and how to fix them
With the automation in SEO tools, optimizing a website is becoming more accessible than ever. As SEO trends keep evolving with the changes in the digital marketing world, multiple mistakes creep beneath the surface of your website and can sabotage the performance of... Read More
SEO for Beginners: How to improve SEO user experience
With numerous websites indexed on the search engines daily, not all get ranked on the top position in the search results for the keywords or search terms entered. To achieve the top positions for the products or services you offer, you need to formulate an SEO plan... Read More
SEO for Beginners: The ultimate guide to keyword cannibalization
The old-age proverb ‘too much of anything is bad’ still holds importance in the modern world. With Google receiving nearly 5.6 billion searches per day, there is no denying the fact that users are getting more accustomed to the online marketing world. With such a wide... Read More