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SEO for beginners: Why refreshing old content is good SEO measure
Google’s mission is to “organize the world information and make it universally accessible and useful”. As of now, Google has a stock of over 130 trillion pages, but all of them do not get visibility and ranking because they are no longer helpful. The reason for this... Read More
SEO for beginners: How to optimize for Google’s top stories and news tab
Conducting a Google search is one of internet users' most common digital habits. It can be understood with the point that it owns more than 92% of the search engine market. Google provides answers to almost all the users' search queries which is why it has become the... Read More
SEO for Beginners: How to improve SEO user experience
With numerous websites indexed on the search engines daily, not all get ranked on the top position in the search results for the keywords or search terms entered. To achieve the top positions for the products or services you offer, you need to formulate an SEO plan... Read More
Analytics for Beginners: Why you should link Google Merchant Center to Google Analytics 4
The largest search engine - Google, keeps offering multiple tools to digital advertisers which help turn data into actionable strategies; this, in turn, helps enhance the performance of ad campaigns. Google constantly updates to ensure that digital advertisers have... Read More
SEO for beginners: Common SEO mistakes and how to fix them
With the automation in SEO tools, optimizing a website is becoming more accessible than ever. As SEO trends keep evolving with the changes in the digital marketing world, multiple mistakes creep beneath the surface of your website and can sabotage the performance of... Read More
SEO for Beginners: The ultimate guide to keyword cannibalization
The old-age proverb ‘too much of anything is bad’ still holds importance in the modern world. With Google receiving nearly 5.6 billion searches per day, there is no denying the fact that users are getting more accustomed to the online marketing world. With such a wide... Read More
SEO for Beginners: A comprehensive guide to internal linking in SEO
Backlinks are celebrated as champions of linking strategy in SEO and they should be as they are valuable vouchers of the integrity of a website. However, there is an unsung hero of the linking world that nearly doesn’t get enough limelight: Internal links... Read More
PPC for beginners: 6 essentials to make perfect white label PPC report
PPC reporting can get complex and clumsy as different advertising campaigns have diverse goals. There can be a wide gap between what a client wants to know and what a PPC specialist provides. As most of the communication between you and your client is based on PPC... Read More
Analytics for beginners: The fundamentals of remarketing with Google Analytics
Often, you must have clicked on a PPC ad but due to one reason or another, you ended up exiting the landing page without taking any desired action. Or you must have visited an e-commerce store and added products to the cart but did not check out? The next day or week... Read More
SEO for beginners: The ultimate guide to SEO importance of pagination
A well-organized website structure eases the user navigation on the website, thus luring them to choose your business website ahead of competitors. With the increasing number of websites in the digital marketing world, improving your website ranking on the SERPs is... Read More
PPC for beginners: A complete guide to Facebook remarketing ads strategies
With nearly 2.8 billion monthly active users & growing, Facebook is the most popular social media platform to date. Beyond its massive audience reach, the social media giant has engaging ad types and provides laser-focused targeting options to businesses to get... Read More
SEO for beginners: Top SEO metrics to track content performance
When running SEO campaigns measuring the success of your marketing plan & strategy is of utmost importance. With various SEO tools, tracking website performance on the SERPs is becoming more accessible than ever. Nonetheless, one common point that businesses may still... Read More
SMM for beginners: An Ultimate Guide to Social media competitor analysis
With online marketing slowly taking over traditional marketing, most marketers have made a steady shift towards the new form of marketing. Though both forms of marketing have their pros and cons, digital marketing in the times of the Covid-19 pandemic has gained... Read More
SEO for beginners: Ultimate Guide to Fundamentals of Link Building
Hello and welcome to outsourcesem.com blog for learning SEO techniques! When we talk about Search Engine Optimization, the most sought-after topic is ‘Link Building’. And, this is exactly what we are going to discuss today. Link Building is an important strategy for... Read More
SEO for beginners: Ultimate Guide to Building Links by Creating Great Content
Hello and welcome back to the outsourcesem.com blog, and to the next chapter of Ultimate Guide to Link Building! In our last session we had a chapter on Ultimate Guide to Fundamentals of Link Building, explaining different terms related to Link Building, what is... Read More
SEO for beginners: Ultimate Guide to Building Links through Guest Posting
Hello and welcome to outsourcesem.com blog, and to the next chapter of Ultimate guide to Link Building! In the first chapter on Ultimate Guide to Fundaments of Link Building we discussed different terms related to Link Building, what is exactly Link Building, why... Read More
SEO for beginners: Ultimate Guide to Building Links through Blog Commenting
Hey there! Welcome back to the next chapter of ‘Ultimate Guide to Link Building’. In the first session on Ultimate Guide to Fundaments of Link Building we discussed different terms related to Link Building, what is Link Building, its benefits and a list of the Best... Read More
SEO for beginners: How to turn SEO data into an actionable SEO strategy
With dynamism in digital marketing, the consumers dictate the online marketing world, looking for products or services with the latest SEO trends, PPC trends, e-commerce trends, etc. As there is intense competition in the online marketing world, it becomes more... Read More
PPC for beginners: A definitive guide to Google Ads Editor
Google Ads is one of the most promising tools for digital advertisers. With nearly 3.5 billion searches on Google, digital marketers cannot miss the opportunity to get in touch with a wide range of audiences, thus helping in lead generation, driving traffic to the... Read More
About us Learning Center Contact PPC for beginners: A definitive guide to Microsoft Ads optimization
In the era of online marketing, which is different from traditional marketing, you need to craft a well-planned marketing strategy keeping in mind the PPC trends and SEO trends to achieve your target goals. The PPC plan & strategy keeps evolving with changes in... Read More