Digital Marketing Demystified
Get news and views on digital marketing
learn with us SEO, PPC, Web Analytics
and other digital marketing techniques
SEO for beginners: SEO trends to master in 2024
Keeping up with the latest SEO trends is crucial for the success of any business. In the world of digital marketing, as search engine algorithms and user behavior evolve, SEO marketers must stay updated to ensure their website ranks higher on SERPs, the website... Read More
SEO for beginners: 101 guide to common SEO challenges
Search engine optimization (SEO) is a dynamic and ever-changing field critical to a company's online success. However, as the digital landscape develops, SEO experts face many new challenges in boosting website visibility and rankings on search engine results pages... Read More
SEO for beginners: Benefits of outsourcing digital marketing services
In today's world, digital marketing has become the backbone of a successful marketing strategy. It offers endless opportunities for businesses to reach their target audience, build brand awareness, increase conversion rates, and more. However, navigating the intricacies... Read More
SEO for beginners: All-in-one guide to keyword difficulty in SEO
In the constantly changing world of search engine optimization (SEO), selecting the right keywords is crucial to boosting online visibility and driving organic traffic to a website. However, not all keywords are equally effective, and it is essential to understand their... Read More
PPC for beginners: 12 Essential tips to achieve success with a local PPC Campaign
An effective online presence is critical for the success of any local business in today's digital era. In the digital marketing world, running PPC ads helps to build brand awareness, generate leads, increase sales, etc. Whether running ads on social media platforms... Read More
SEO for beginners: What is Google Trends and how to use it?
The latest SEO trends keep evolving in the digital marketing world, and SEO marketers need to use SEO tools to achieve their marketing goals. While multiple SEO tools, such as Google Analytics, Google Tag Manager, etc., one tool to focus on is Google Trends... Read More
PPC for beginners: 11 PPC planning tips to improve ad campaign performance
Pay-per-click advertising is a highly effective tool for businesses to drive targeted traffic to their website. Running pay-per-click ads on social media platforms like Facebook Ads, LinkedIn Ads, YouTube Ads, Instagram Ads, or e-commerce PPC ads helps to build... Read More
SEO for beginners: A comprehensive guide to Google Tag Manager
In today's world of online marketing, website owners need to utilize every essential tool available for maximum returns. Google offers various vital tools, including Google Ads, Google Analytics, Google Search Console, and Google Tag Manager, which is a tool that... Read More
SEO for beginners: Enhance your websites visibility with FAQ schema
In today's competitive digital market, achieving a top website ranking on the SERPs is a primary goal for website owners. Since online marketing is different from traditional marketing, SEO marketers must keep up with the latest digital marketing trends and integrate... Read More
PPC for beginners: PPC audience targeting strategies
Precision is paramount in the fast-paced world of online advertising. Pay-per-click (PPC) advertising has revolutionized digital marketing by enabling advertisers to target a highly specific audience. One of the most critical aspects of PPC campaigns is audience... Read More
SEO for beginners: Strategies to grow your digital marketing agency
In today's fast-paced digital landscape, growing a digital marketing agency requires planning on strategic marketing, innovative thinking, and continuous adaptation to digital marketing trends. As businesses increasingly rely on online platforms to reach their target... Read More
SEO for beginners: A complete guide to the importance of Google E-E-A-T in SEO
Digital marketers and website owners must stay updated with Google's ranking algorithms in the ever-evolving world of search engine optimization (SEO). One of the most significant changes in Google Search Quality Rater has been transitioning from the well-known E-A-T... Read More
SEO for beginners: Leverage Google SEO to maximize website performance
In today's digital era, Google is the go-to search engine for billions of users globally. Whether your brand has an established name or is just beginning to build brand awareness, mastering Google SEO is crucial. In the digital marketing world, optimizing your website... Read More
SEO for beginners: How to perform a content gap analysis for SEO?
According to HubSpot’s inbound marketing stats, almost 75% of internet users never scroll past the first page of search results. It means having a high website ranking on Google's search engine results page (SERP) is crucial for your online presence. To achieve this,... Read More
SEO for beginners: Scale your SEO agency's business with cutting-edge technical SEO tools
In today's online marketing world, search engine optimization (SEO) is crucial to achieving a successful online presence. For digital marketing agencies, mastering SEO is vital to providing value to their clients, expanding their business and building brand awareness.... Read More
SEO for beginners: A plain english guide to the importance of crawling and indexing in SEO
Have you ever considered how search engines like Google and Bing are able to provide millions of relevant search results within a fraction of a second? The answer is through crawling and indexing. By determining which page on your website is best suited for the target... Read More
SEO for beginners: Dummies guide to avoiding crucial e-commerce SEO mistakes
Having an e-commerce website is an imperative part of your digital presence in the current digital-dominated world. It plays a crucial part in the customer journey—helping you introduce your brand, engage users, and boost conversions. However, with the rise in... Read More
PPC for beginners: 11 PPC planning tips when entering a new geographic market
When embarking on the journey of expanding your business to a new geographic location, it's imperative to have a well-crafted and comprehensive marketing strategy in place. This is true regardless of whether you are an established brand or still building brand... Read More
SEO for beginners: 101 guide to keyword gap analysis in SEO
Understanding the art of search engine optimization (SEO) has become crucial for marketers in the ever-expanding digital arena. With continuously evolving digital marketing trends, online marketers must avoid SEO mistakes and work on plans & strategies to ensure... Read More
PPC for beginners: 10 advanced strategies to optimize Google Ads account
Having an e-commerce website is an imperative part of your digital presence in the current digital-dominated world. It plays a crucial part in the customer journey—helping you introduce your brand, engage users, and boost conversions. However, with the rise in... Read More