SEO for Beginners: How to Optimize Images on Your Website

Search engines have now become very smart, it doesn’t works out much just with a good content. It has become very important to do on-page optimization as well as image optimization. Image optimization is one of the pillars of on-page optimization. In this article... Read more

SEO for Beginners: Guide to Effective Link Building Techniques

Link building is the process of getting links from other websites to your own website and is one of the most challenging jobs for SEO managers. These links, also known as hyperlink, lets users navigate the pages on web. Building high-quality links boost your... Read more

SEO for Beginners: SEO Benefits of Guest Blogging

Google always gives prominence to fresh and unique content. But, simply writing a unique content won’t help much in your SEO. Content marketing is also very important for the success of your SEO campaign. Guest blogging nowadays is playing a major role... Read more

PPC for Beginners: Best Google Ads PPC Tools

If you are running a PPC campaign, then here are some amazing PPC tools that will surely help you manage your PPC marketing campaigns better and get more out of them. Using these PPC tools will not only save your time but it will also offer important insights... Read more

SEO for Beginners: How to make a website SEO friendly?

If you want to create a SEO friendly website, then here is an awesome article that can help you a lot to build an SEO friendly website. Search engine optimization is a technique which is used to improve your website’s visibility. It is important to make your website SEO friendly because... Read more

PPC for Beginners: Guide to Increase Google Ads ROI

Being an Google Ads Campaign manager, I was always finding an opportunity to increase ROI. After years of analysis I have come across few ways that has really helped me a lot to improve my clients ROI... Read more

PPC for Beginners: Guide to Google Ads Ad Rotation

If you are working with Google AdWords campaign, you must understand Google Ads Ad rotation settings and how it can prove helpful for you to improve conversion and sales. Ad rotation is the technique to deliver multiple ads in a way that you could find the best performing ads... Read more

Analytics for Beginners: “Bounce Rate” An Important Metrics in Google Analytics

If you don’t consider “bounce rate” as important metrics and underestimate it then you must know that, it is one of the most crucial metrics which is very helpful in improving conversions and sales. Bounce rate also lets you understand... Read more

SEO for Beginners: “Site Speed” Affects your Google Ranking

In this new age of technology, slow website pages give bad user experience. Do you like websites loading slowly? Or will you visit the website again with slow loading speed? No, you won’t. If user experience is not good, then they will look for the better options available. This is the reason... Read more

SEO for Beginners: Why SEO is not Free Traffic?

Many people have wrong understanding that SEO is free, which is not true. SEO requires a lot of time, efforts and resources. In fact it take months of efforts to make your website rank better on SERP and for the overall success of the website... Read more

PPC for Beginners: Guide to Set up a “Display Network Campaign” in Google Ads

Are you seeking to build your own Display Network Campaign ? Then you must know that there are different advertising options that you can choose from but with Google Ads it’s awesome. Because Google Ads lets you reach 90% of internet users globally as well as it offers... Read more

PPC for Beginners: The Myths Surrounding PPC Advertising

For several years PPC is in mysterious area with numerous myths and beliefs surrounding it. Some of the old ppc tactics became outdated over time while some of them never existed from very beginning. In this article, we will discuss some of these myths, beliefs that ppc... Read more

SEO for Beginners: Learn How to Create Meta Tags for Your Website

Meta tags are html codes and very crucial part for your website ranking on SERP. You can only see these codes at source page and not on website page. Here “Meta” stands for “Meta data”, which means the data about data and this data describes your web page’s content... Read more

SEO for Beginners: SEO Myths to Keep at Bay

When people don’t have any idea about what they are talking and start to make stories they become myths. Their intension might have been good, may be to help others but with incomplete knowledge this becomes an issue. Myths, fable or legend are all made by people mostly on hearsay and... Read more

How to: Choose an Awesome SEO Company

It is imperative to find a good SEO company for the success of an SEO project. The problem is if you are not careful, the SEO done on the website can do more harm than good. We will try to understand the mistakes that should be avoided and how we should evaluate an SEO company... Read more

PPC for Beginners: Learn How to do Perfect PPC Audit

It is very essential for you to do periodic audit of your ppc campaign. Even if you have considered all the best practices and your campaign is working very well, still you may possibly miss out something. In that case, audit saves you from falling into a trap which is still not known to you... Read more

PPC for Beginners: Ultimate Guide to Competitive Metrics in Google Ads

Have you ever thought of understanding the impression share of your PPC campaign? It’s very important to analyze impression share to improve your online advertising results. It helps you identify if your ads can reach more audience by improving the ranks or by increasing the budget... Read more

Search for Beginners: A Guide to Keyword Research

There are millions of searches happening every day and out of these there are hundreds and thousands of people looking for the desired information on products & services. To know what they are looking for and optimizing your website accordingly... Read more

SEO for Beginners: With or Without “www”- Which is Better?

Should you have the domain name with or without www for your website? Which is better from SEO perspective? What are the benefits of using www or non-www for website URL? What is the difference between them? Generally these questions strikes in everyone’s mind... Read more

SEO for Beginners: Best SEO Tools

If you are aware of SEO, you must be knowing that there are a lots of new tools out in the market. Actually there are hundreds which makes most of the SEOs confused about the best among them. And I’m sure you too must be thinking how to choose the best tool... Read more