PPC for Beginners: What are PPC Audiences & How to Determine Them?

PPC Audiences: It means group of viewers to whom you want to show your ad which may become your right potential customers in future. These customers will further generate leads and conversions for your PPC campaigns... Read more

Published 8th March 2019

PPC for Beginners: Ultimate Guide to Interest Category Marketing

Interest category marketing is one of the display marketing features used in Google Ads. ICM is designed to target the specific audience who shows interest in a particular category. With topic targeting, you can target particular set of different sites but now with ICM you can target... Read more

Published 12th February 2019