PPC for Beginners: Complete Guide To Google AdWords Keyword Planner Tool

Keywords are words that form a part of visitor’s intent while searching for the information on search engine. Google keyword planner tool might sound a bit complicated but it is very simple to operate.It is actually a better version of the Google keyword tool and completely free to use... Read more

Published 30th March 2018

PPC for Beginners: An Amazing Guide to AdWords Conversion Tracking

Conversions in AdWords means that an ad is viewed and there after an action is taken by the viewer which is profitable for business. For e.g. If there is a blog and you want that people should subscribe it. An ad is posted for this purpose. A person clicks on the ad and subscribes instantly... Read more

Published 21st March 2018

PPC for Beginners: Guide to the Effects of Click Through Rate on Google AdWords Quality Score

Quality Score is determined through many factors but one of the important factor is click through rate. Google always lays emphasis on click through rate for quality score. We should first know the fundamentals related to click through rate and quality score before getting into details... Read more

Published 16th March 2018

SEO for Beginners: An Awesome Guide to Exit Intent Pop-ups

Exit intent pop-up is popularly growing in e-commerce world and is one of new online marketing strategy that allows you to make one last effort to convert your visitors into customers. Exit intent pop-up is a pop-up message that triggers on the screen when visitors... Read more

Published 8th September 2017

SEO for Beginners: Ultimate Guide to On Page and Off Page SEO

Search engine optimization is an approach to create your website more attractive and effective, to help them rank higher on search engine result pages and gain more relevant traffic. Optimization techniques are classified into two parts i.e. On-Page SEO and Off-Page SEO. You can’t ignore... Read more

Published 25th August 2017

Analytics for Beginners: How to Reduce Bounce Rate of Any Website

Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It is considered as one of the most important factor for the success of a website. Reducing website’s bounce rate helps in improving Google ranking... Read more

Published 24th July 2017

PPC for Beginners: Landing Page Optimization

Everything is good with your PPC campaign, still not getting the conversions? Dedicated and good looking landing pages are very important to attract customers and increase your ROI. Landing page is irrefutable part of online marketing strategy... Read more

Published 20th July 2017