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OutsourceSEM Blog

Digital Marketing Demystified

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learn with us SEO, PPC, Web Analytics
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SEO for beginners: Importance of keyword strategy in SEO

A proper SEO keyword strategy is crucial for achieving business goals. It involves conducting thorough keyword research to prepare a keyword list and segregating them into primary & secondary keywords to be used in the website content. These keywords can be used at various... Read More

SMM for beginners: A guide to performing a YouTube channel audit

Do you know Youtube is the widely used free video service among US internet users across all generations. It is the most widely used social media platform for information, entertainment and content creation especially among Gen Z and millennials. 85% of teens use Youtube... Read More

PPC for beginners: Digital ad spending forecast for south-east asia 2024

In the dynamic landscape of Southeast Asia's digital marketing economy, the year 2024 promises to be a pivotal moment for advertisers and marketers alike. As businesses continue to adapt to evolving consumer behaviors and technological advancements, the digital ad spending... Read More

SEO for beginners: A complete guide to the importance of local listings in SEO

In today's rapidly changing digital marketing landscape, it is crucial for businesses to master local SEO to increase brand awareness among their target audience. With online search results becoming a primary source of consumer decision-making, it is essential to ensure... Read More

SEO for beginners: How can offshore SEO services help your business?

In today's technology-driven landscape, SEO rankings play a crucial role in the progress of any website. To stay competitive, companies must embrace the digital transformation of their business and put in efforts to manage it profitably. One of the most important... Read More

SMM for beginners: New update to Meta Ads location targeting

Staying at the forefront of innovation is essential in the ever-changing field of digital marketing. Be it PPC campaigns, SEO campaigns, or social media marketing, it is crucial to analyze the latest digital marketing trends to lure the target audience into taking the... Read More

SEO for beginners: A complete guide to build brand identity through content marketing

In today's digital landscape, it's not enough to simply exist as a business. Building a distinctive brand identity is a necessity for success. Around 29% of marketers use content marketing to promote their brand and meet the needs of their customers. This method... Read More

Marketing for beginners: A complete guide to go-to market strategy

A go-to-market (GTM) strategy is a carefully planned and executed approach businesses use to bring their product or service to the market and attract potential customers. It is a crucial part of a company's overall business strategy and helps determine how it will... Read More

SMM for beginners: A comprehensive guide to social media marketing strategy

In the realm of digital marketing, it is crucial to utilize every significant marketing platform to ensure that none of the target audience is left untouched. Social media marketing is particularly significant in this regard. Social media platforms are effective in... Read More

Search marketing for beginners: 101 Guide to build brand awareness on search engines

With online marketing being different from traditional marketing, businesses need to focus on paid and organic search to increase their brand visibility in today's digital marketing landscape. Paid search helps to attract users through targeted advertising, while... Read More